Claro: Scan. Score. Swap.

Claro makes the sustainability impact of everything you buy instantly transparent. Point your camera at any product — cleaning supplies, clothing, electronics, cosmetics — and get a clear, honest sustainability score in seconds. No barcode needed. HOW IT WORKS 1. Scan any product with your camera, paste a URL, or upload a photo 2. Our AI identifies the product, brand, materials, and supply chain 3. Get a detailed score across 10 transparent sustainability KPIs 4. See better alternatives with higher scores THE CLARO SCORE: 10 TRANSPARENT KPIs Every product is scored 0-100 across these categories: - Carbon Footprint — CO2 from manufacturing and transport - Material Safety — Toxicity and harmful chemicals - Resource Sourcing — Recycled, organic, and sustainable materials - Water Impact — Water usage and pollution - Packaging — Packaging sustainability and waste - Durability — Product lifespan and repairability - End of Life — Recyclability and biodegradability - Supply Chain Ethics — Fair labor and transparency - Brand Commitment — Company sustainability track record - Ecosystem Impact — Biodiversity, land, and ocean effects Each KPI includes a clear explanation of why it scored the way it did, plus a confidence level so you know how reliable the rating is. HONEST BY DESIGN We don't practice greenwashing — we expose it. - Every score shows its confidence level (High, Medium, or Low) - AI reasoning is visible for every KPI - "We don't know" is always a valid answer - Scores are clearly labeled as AI-generated estimates - Our methodology is fully transparent DISCOVER BETTER ALTERNATIVES After scanning a product, Claro suggests more sustainable alternatives in the same category — so you can make better choices without endless research. TRACK YOUR IMPACT - See your personal sustainability journey over time - Track how many products you've scanned - Watch your average score improve as you choose better products - Share scan results as beautiful cards on social media CLARO PRO Upgrade for unlimited scans, detailed KPI breakdowns, and priority AI analysis. - Free: 3 scans per month - Pro: Unlimited scans, full KPI details, priority analysis --- All sustainability scores are AI-generated estimates based on available data. Claro does not claim to provide certified sustainability ratings. Scores should be used as a general guide to inform purchasing decisions.