CraveGenius

The Planner is cleaner. We removed the budget and spending sections to focus on what actually matters — keeping track of the people you care about and the occasions coming up. The Planner now has two tabs: Reminders and Wishlist. Add a reminder for any birthday, anniversary, or holiday and we will notify you before it sneaks up on you. The Wishlist lets you save any gift idea you find in GiftGenius so you never lose a great idea. Speaking of which, every gift card in GiftGenius now has a Save button. Tap it and the gift goes straight to your Wishlist with the person's name attached. Tap any saved gift later and it opens directly on Amazon. Gift recommendations are better. If you enter a hobby, four out of five gifts will be directly related to it — not loosely inspired, directly about it. A dad who golfs gets golf gifts. A girlfriend who reads gets gifts a reader would actually want. We have written specific guidance for 23 different relationships so every search feels personal. Tapping a gift now opens Amazon immediately. No extra screens, no fake price comparisons, just the product.