CROWN (86a33f)

CROWN — Hair Care Made for Your Crown Your hair isn’t a problem to solve. It’s a crown to understand, care for and celebrate. CROWN is an AI-powered hair care app created for Black women in Europe. Whether you have curls, coils or a full afro, CROWN helps you understand your unique hair and build a routine designed around you — not generic advice made for everyone. No more scrolling through TikTok for hours wondering whether a routine meant for someone else’s hair will work on your 4C hair. CROWN brings personalised Black hair care directly to you. Discover Your Hair Your journey starts with 11 questions about your hair, habits and lifestyle. Then, simply take three photos of your hair. CROWN’s AI hair analysis examines your: Curl type — from 3A to 4C Porosity — how your hair absorbs and retains moisture Density — how full your hair is From this, CROWN creates your personal Hair Passport — a beautiful profile revealing the characteristics that make your hair unique. A Wash Day Routine Made for You Once CROWN understands your hair, it creates a personalised wash day routine tailored to your curl type, porosity and density. Instead of trying random routines for natural hair, you’ll know what your hair needs and what to do next. Follow your routine step by step, track your progress and turn hair care into something you can look forward to. Everything Your Crown Needs AI Hair Analysis Analyse your textured hair using photos and AI to better understand your curl pattern, porosity and density. Your Hair Passport Discover your personalised hair profile and learn what makes your natural hair unique. Personalised Hair Care Routine Get a wash day routine built around your specific hair characteristics and lifestyle. Daily Step Tracking Stay consistent by checking off each step of your routine as you complete it. Wash Day Reminders Get a reminder at 9 AM so your crown never gets forgotten. Curated Product Recommendations Discover products selected with your specific hair needs in mind. Celebrate Your Progress Complete your routine and unlock a shareable achievement card made for your crown. Made With Black Hair in Mind CROWN was inspired by something we saw again and again: young Black girls spending hours searching online for advice that actually applied to their specific hair. Because coily hair, afro hair and textured hair deserve more than one-size-fits-all advice. From defining your curl type to understanding porosity and building a routine for 4C hair, CROWN gives you a more personal way to care for the hair you already love. Your texture is yours. Your routine should be too. Available in English and Dutch. Sign in easily with Google or Apple. CROWN is intended for users aged 13 and older. Your hair. Your routine. Your crown.