Cupertino Lens

Cupertino Lens is an independent publication about Apple, written by Sami Fathi in Jeddah, Saudi Arabia. It covers Apple’s design, software, strategy, and the decisions behind its products through original essays built to be read, not skimmed. ORIGINAL APPLE ANALYSIS Go beyond the headline with independent writing that connects the news to the bigger picture. READ YOUR WAY Choose Paper, Ink, or your system appearance. Adjust the text size and keep your place in an unfinished essay. SAVE AND RETURN Keep the writing you want to revisit in your Saved library. Eligible saved essays remain available when you are offline. IMMERSIVE READER Immersive Reader gives selected original essays a full-screen opening before settling into a focused reading column. THE WIDER CONVERSATION The Wire brings together attributed headlines and short summaries from the technology press, then takes you to the original publisher for the full story. AT A GLANCE Add Home Screen widgets for the latest Cupertino Lens essay, a selected section, or Cupertino time. Cupertino Lens requires no account or subscription. It is written by Sami Fathi and is independent of Apple Inc.