
DIY Durango
Local SEO, step by step
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Free
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About
DIY Durango turns local SEO into a clear, guided course built for Durango small-business owners.
Brought to you by the Durango Chamber of Commerce, DIY Durango walks you through the exact steps to improve how your business shows up in local search — no agency, no jargon, no guesswork. Each lesson is short, practical, and checked off as you go.
WHAT YOU'LL DO
• Follow a step-by-step curriculum organized into tracks, modules, and lessons
• Complete real SEO tasks — optimize your Google Business Profile, sharpen your website, build local citations, and more
• Earn XP, keep a daily streak, and unlock badges as you make progress
• Connect Google Analytics, Search Console, and your Google Business Profile to track your results
• See your local-SEO progress from one simple dashboard
BUILT FOR DURANGO
DIY Durango is a Durango Chamber of Commerce member benefit, designed for the local businesses that make our community thrive. Whether you run a shop, a restaurant, or a service business, you'll learn the same local-SEO fundamentals the pros use — at your own pace.
GET STARTED
Sign up, tell us about your business, connect your website, and start your first lesson in minutes. Your progress is saved automatically, so you can pick up right where you left off.
Questions? Reach us any time at support@animasmarketing.com.
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What's New in DIY Durango
1.5.2
September 20, 2026
Stability and reliability improvements: • More resilient handling when opening links and connecting your Google accounts • Improved crash diagnostics so we can spot and fix issues faster
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