DIY Durango

DIY Durango turns local SEO into a clear, guided course for small-business owners. Grow your local business, step by step. DIY Durango walks you through the exact steps to improve how your business shows up in local search: no agency, no jargon, no guesswork. Each lesson is short, practical, and checked off as you go. WHAT YOU'LL DO • Follow a step-by-step curriculum organized into tracks, modules, and lessons • Complete real SEO tasks: optimize your Google Business Profile, sharpen your website, build local citations, and more • Earn XP, keep a daily streak, and unlock badges as you make progress • Connect Google Analytics, Search Console, and your Google Business Profile to track your results YOUR LOCAL SEO, IN PLAIN LANGUAGE • See where you rank in the Google Maps results for the searches your customers use • Tap any search for the full picture: who else shows up, how you have moved, and what to do next • Tap any competitor to see how you compare, search by search • Pick the searches you want to track and the competitors you want to watch REVIEWS • See your Google reviews in one inbox, on any plan • With DIY Plus or Pro, reply with a drafted response that you edit and approve before anything is posted BUILT FOR LOCAL BUSINESSES Whether you run a shop, a restaurant, or a service business, you'll learn the same local-SEO fundamentals the pros use, at your own pace. The course is written with Durango-area businesses in mind, with a directory of local business resources. PLANS DIY Durango is free to download and use, including reading your Google reviews. Optional DIY Plus and DIY Pro plans add more tracked searches and watched competitors, review and competitor alerts, and drafted review replies. GET STARTED Sign up, tell us about your business, connect your website, and start your first lesson in minutes. Your progress is saved automatically, so you can pick up right where you left off. DIY Durango is made by Animas Marketing. Questions? Reach us any time at support@animasmarketing.com.