What kind of data can be collected with e-Trade?
e-Trade allows for the collection of real-time sales data, including exhibitor presence, promotions, out-of-stock (OOS) verification, pricing, shelf layout, and promoter sell-out data. It also supports mystery shopping interactions and census surveys for classifying points of sale.
How does e-Trade ensure data accuracy?
Data accuracy is enhanced through GPS certification, which records the precise location and time of data collection. This feature is crucial for validating field activities and ensuring the integrity of the collected information.
What are the different modules or functionalities within e-Trade?
e-Trade offers several key functionalities, including Store View for monitoring retail presence and promotions, Store Audit for checking compliance with instructions, Mystery Shopping for evaluating sales staff interactions, Census Survey for classifying points of sale, and Outdoor Check for verifying advertising and signage.
Is e-Trade available on multiple devices?
Yes, e-Trade is supported on iPhone, iPad, and iPod devices, providing flexibility for field teams to use their preferred Apple hardware.
How often is e-Trade updated?
The app was last updated on July 22, 2025, to version 8.15.0. This indicates a commitment to regular updates and improvements based on user feedback and evolving market needs.
What is the age rating for e-Trade?
e-Trade has an age rating of 4+, making it suitable for a wide range of users and accessible for younger teams or those new to data collection applications.
Does e-Trade integrate with other business systems?
While the description focuses on data collection and certification, it implies a system for sending information. Specific integration details with other business systems are not provided but are a common feature for such productivity tools.
Can e-Trade be used for offline data collection?
The description emphasizes real-time data and GPS certification, suggesting an online requirement for full functionality. However, many similar apps offer offline capabilities with later synchronization, though this is not explicitly stated for e-Trade.