FocalAI is the AI photography coach that reads the light and tells you exactly what to set on your camera — then stays on screen to answer every question about why.
LIGHT METER — IN THE FIELD
Point your iPhone at the scene. Tap METER SCENE. FocalAI uses true spot metering — tap anywhere on screen to lock focus and exposure to that exact point, just like a real handheld light meter. It calculates the exact shutter speed, aperture, and ISO for your specific camera. Put your phone down. Dial in the settings. No guessing.
Every result shows the exposure triangle — ISO at the top, aperture and shutter at the base — so you see how all three values relate and why they were chosen. The EV gauge shows your exact light zone: night, open shade, overcast, full sun. Over time, you stop guessing and start reading light naturally.
ASK YOUR COACH — RIGHT FROM THE RESULTS
New: your coach is now built into the metering results screen. After you get your settings, tap Ask Your Coach and ask anything — "what if I want more bokeh?", "how do I freeze motion at this EV?", "why did my shot come out dark?" The coach already knows your EV reading, your recommended settings, and your gear. Every answer is anchored to the actual measured light. No screen switching. No re-explaining your scene.
NOW. — PEAK LIGHT SIGNAL
When the light genuinely peaks — golden hour glow, cloud break, magic hour warmth — FocalAI fires a double haptic pulse and the screen turns green: Now. Your cue to shoot immediately.
FRAMING SELECTOR
Point at a wide scene and tap START SCAN. FocalAI analyses the full panoramic composition and identifies the single best crop — with a compass heading and the exact move to make.
15 SHOOTING SCENES
Pick a scene — portrait, landscape, street, astro, wildlife, motorsport, surfing, and more. FocalAI gives you exact camera settings and technique coaching specific to your gear.
AI PHOTO CULLING
Select up to 20 shots from your session. FocalAI ranks them best to worst with a score and verdict — so you spend less time editing the wrong shots.
AI PHOTO ANALYSIS
Upload any photo for detailed expert feedback: exposure, composition, colour, and exactly what to do differently next time.
ASK YOUR COACH
Ask anything in plain English and get specific, gear-aware answers. FocalAI understands your camera, lens, and shooting style — and factors in your current conditions and golden hour timing.
PLAN YOUR SHOOT
Check golden hour timing, moon phase, and generate AI shot lists. All calibrated to your gear and location.
Works with every camera — mirrorless, DSLR, film, rangefinder. Sony, Canon, Nikon, Fujifilm, OM System, Leica, and more.
7-day free trial. Then $6.67/month billed annually, or $9.99/month.
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