Poor ad monetization strategy
Response from developer
Subscriptions are what keeps the app updated with new content. This isn’t a new approach. Most content-based apps do this.

Archived App
This is an archived listing of the app previously available on the App Store.Bring your lock screen to life with animated backgrounds and create your own live wallpapers from videos. The app offers a variety of content and notifications for new additions. It is compatible with specific iPhone models.
1.2
April 5, 2019
Bug fixes and performance improvements
One month of live wallpapers
Subscriptions are what keeps the app updated with new content. This isn’t a new approach. Most content-based apps do this.
HD & Live Wallpapers is exclusively compatible with iPhone Xs, iPhone Xs Max, iPhone X, iPhone 8 & 8 Plus, iPhone 7 & 7 Plus, and iPhone 6s & 6s Plus. It also supports iPad and iPod.
After downloading a live wallpaper, open it in your Photos app and select 'Use as wallpaper'. Then, use 3D Touch or a long press on your lock screen to see it animate.
Yes, you can create your own live wallpapers using your own videos directly within the app.
The free version of HD & Live Wallpapers contains advertisements. Upgrading to the Premium version removes ads.
HD & Live Wallpapers offers a one-month subscription at $3.99, which includes a three-day free trial. Subscription payments are charged to your iTunes account.
The app is constantly adding new content and categories. Users will receive notifications when new live wallpapers are ready for download.
No, you cannot set Live wallpapers if your device is using Low Power Mode. You will need to disable Low Power Mode to use this feature.
HD & Live Wallpapers has a rating of 1.0 stars from 1 rating.