Hidden San Francisco

The fog has been keeping a secret. Hidden San Francisco invites you to discover an unseen layer of art in familiar places. Begin with a cinematic introduction to a city transformed by imagination, then explore our first augmented reality experience through your phone. FIRST EXPERIENCE: HIDDEN HALLOWEEN The city is waking up. Meet The Walkers, a strange procession bringing a little Halloween mystery to familiar streets. Explore published outdoor routes on the map, find a place to view the artwork, and reveal the characters through your camera when you’re nearby. BRING DISCOVERY HOME Meet The Walkers wherever you are. Bring a character into your own space, choose another companion from the portrait collection, and watch them come to life. The indoor experience can be enjoyed outside San Francisco. Discover the artwork. Find a place to view it. Reveal it with your phone. BEFORE YOU EXPLORE Camera access is required for augmented reality. Outdoor experiences also require location access and proximity to an active route. Availability depends on your device, tracking conditions and an internet connection. Use an open space with good lighting. Stay aware of your surroundings and keep clear of traffic, stairs and obstacles. Hidden Halloween includes frightening creatures and horror imagery. No account or purchases are required.