Hokd: Startup Founder Journal

For founders and freelancers who keep going when it gets hard. Hokd counts every day you stick with it. After a rejection, it reminds you of your own wins. 40 pitches. 1 reply. Your family asks when you'll quit. Hokd is for those months. COUNTS EVERY DAY YOU KEEP GOING Pick the day you started. Hokd counts every day since. The number never resets. A week off deletes nothing. GOT REJECTED? WRITE IT DOWN. Note what happened, why, and what you learned. The screen turns orange: NO. KEEP GOING. Hokd then shows up to 3 of your own past wins. For example: "After the 12th no: signed Weber & Co." Below them is the plan you wrote for this moment. For example: "If I get a no, I send the next pitch within 10 minutes." Hold the button for 2 seconds. Then get back to work. A 2006 meta-analysis (Gollwitzer & Sheeran) found that if-then plans help people follow through. COMING BACK COUNTS After a break of 4 days or more, your next entry counts as a return. Hokd shows how often you came back. SEE HOW FAR YOU'VE COME 12 weeks on one screen: entries, rejections, returns. Filter for the hard days or for the wins. DOUBTING? CHECK THE NUMBERS. 6 short exercises help you decide when you're unsure. Example: 40 pitches, 1 yes. At a 3.5% reply rate, that is normal. Set the point where you would stop. List why a plan could fail. Compare two options by their expected payoff. Save the result as a decision. After 90 days, Hokd asks how it turned out. You see how often your gut was right. THINK IT THROUGH Pick a question you want to answer over weeks. For example: "Why do agencies say no?" Hokd sums up your notes on your device. GET BETTER AT SELLING Save your sales pitch in versions. Hokd measures which version gets more yeses. Each change shows which rejection taught you something. HABITS WITHOUT STREAK PRESSURE Give a habit a weekly target. Hokd shows the result, for example "9 of 12 weeks". A missed day resets nothing. IPHONE, IPAD AND MAC Widgets for your home and lock screen. On Mac, Hokd sits in the menu bar and has its own window. Everything syncs through your iCloud. YOUR DATA Your data stays on your device and in your iCloud. We can't see it. You don't need an account. Hokd collects no data. PRICING Hokd is free to download. Everything you write down stays free, with no time limit. Also free: 2 decision exercises, widgets and the Mac menu bar. Hokd Pro adds: weekly reviews, progress charts, all 6 exercises, 90-day reminders, your hit rate, CSV export. • Yearly: first 14 days free • Monthly • Lifetime: one-time purchase All three unlock the same features. The app shows the price in your currency before you buy. Payment is charged to your Apple ID. Subscriptions renew automatically unless you cancel at least 24 hours before the end of the period. Manage or cancel in your Apple ID settings. Terms of Use: https://www.balane.app/en/terms Privacy Policy: https://www.balane.app/en/apps/hokd