Hold This Thought is the fastest way to get a passing thought out of your head and back in front of you when it matters.
SAY IT, DON'T TYPE IT
Tap the Home Screen widget or the Control Center button (iOS 18 and later), or set it up on the Action Button (iPhone 15 Pro and later) or Back Tap, and just talk: "Call Sam tomorrow at 5," "buy batteries next time I'm at the pharmacy," "clean my room every two weeks." Hold This Thought works out when and where to remind you, and gives each thought a short, clean title.
REMINDERS THAT MEET YOU WHERE YOU ARE
• Time: "in 20 minutes," "tonight," "Friday at 3," "Oct 12"
• Places: get reminded when you walk in at home, work, or a friend's place, or turn on leave reminders in Settings for "grab my charger when I leave Grace's"
• Nearby stores: name a store or a kind of place, like "the pharmacy," and it reminds you at whichever nearby location you go to
• Store lists: say "get socks at Target" and "get paper towels at Target" whenever you think of them, and they arrive as one list when you walk in, ready to check off. Groceries with no store ("buy milk") go on your grocery list automatically, and "oat milk, eggs and bananas" becomes three things to check off
• Your calendar: "buy a cake before the date party" reminds you in time for the event
• Repeating: "every morning," "every weekday at 9," "gym every Tue and Thu," "rent on the 1st of every month"
• Alarms: "wake me up at 7" sets a real alarm that rings even in Silent Mode (iOS 26.1 and later)
SHARE WITH FRIENDS
Add a friend once, then share any thought by tapping their name, or just say "remind Sam to bring the charger." They get a notification, it lands on their list, and when either of you does it, the other is told and it comes off both lists.
GROUPS FOR ROOMMATES AND FAMILY
Make a group from your friends. Add "take out the trash every Monday" and everyone gets it; once someone does it, the others are told and nobody else is reminded. Give a task a place picked on the map and only the first person to get there is reminded. Mute any group's notifications.
SNOOZE THE SMART WAY
Long-press any reminder to mark it done or snooze it. Busy when you get home? Tap "Next time I'm here" and it comes back the next time you arrive.
EVERYTHING AT A GLANCE
Your Home screen shows what's due today, what's coming up, what's shared, what's waiting at your places, and what you've saved for later. Something due soon counts down in the Dynamic Island and on your Lock Screen, and a store's list stays there while you shop.
PRIVATE BY DESIGN
No sign-up, no ads, no tracking. Your thoughts are stored on your iPhone and backed up to your own private iCloud (you can turn backup off in Settings). Shared thoughts and groups go through iCloud only to the people you choose, and you can report or block anyone. Sharing needs iCloud. To help the app get smarter, the words of your thoughts can be shared anonymously, with names and numbers removed first; turn it off anytime in Settings.
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