
Identity Builder: A New You
Become who you decide to be
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Free
In-App Purchases
Rating summary
About
Identity Builder turns "I want to change" into "this is who I am."
You don't start with goals. You start with an identity — "I'm a saver", "I'm calm", "I'm an early riser" — and one small habit that proves it. Every day you keep your word, you tap "I did it" and your figure — a character that looks like you — becomes a little more real. Three levels, and the identity is yours.
WHY IT WORKS
Every action is a vote for the person you're becoming. Identity Builder makes those votes visible: small promises, progress you can see, and a small celebration every time you keep your word. The ideas and the research behind them are in the app's manifesto.
HOW IT WORKS
• Pick an identity in a few taps — by area of life — or write your own
• Choose one small habit that proves it, and how often you'll keep it
• Build a character that looks like you — body, skin tone, hair, glasses, clothes
• Tap "I did it" when you've kept your word: your figure cheers and fills from the feet up
• Level-ups and earned identities are celebrated — and there may be more after the third level
• This week at a glance, a monthly calendar and level history for every identity
• No red crosses, no guilt: a missed day is simply an empty day
• Gentle reminders when an identity goes quiet, at the hour you choose
• Works offline; everything syncs when you're back
• In English, Türkçe, Español, Italiano, Français, 日本語, 简体中文 and 繁體中文
YOUR DATA, YOUR PACE
No ads, no tracking, no gender or age questions. Your identities and progress live on your account and follow you across devices.
START FREE
Your first two days are free: add as many identities as you like and start keeping your word. From the third day, subscribe monthly or yearly to keep your figure growing. Cancel anytime in your App Store account settings.
Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. Payment is charged to your Apple ID account at confirmation of purchase.
Terms: https://api.myidentitybuilder.com/terms · Privacy: https://api.myidentitybuilder.com/privacy
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What's New in Identity Builder
2.0.5
October 5, 2026
A brand-new app icon. Your figure now fills with a glow you can watch rise, faster at the start of each level, with a new sound. And the app now speaks Japanese, Simplified and Traditional Chinese.
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Subscriptions & In-App Purchases
Monthly
Keep every identity going
$4.991 Month





