iheartblob

iheartblob - A New Visual Language, is a companion app for the iheartblob - Augmented Architectural Objects: A New Visual Language publication released June 8th 2020. The application goes beyond the physical realm of the publication providing an exciting new insight into the work, allowing for interactive Augmented Reality content and immersive Virtual Reality experiences! iheartblob - A New Visual Language challenges the architectural status quo by embracing emerging technology and exposing architectural print to the interactive world of Augmented and Virtual Reality. iheartblob is an award winning architectural design studio and research collective formed by Aleksandra Belitskaja, Ben James and Shaun McCallum, based in Vienna and London. The studio has a strong focus on the Architectural Object, yet, draws on core tenets from an array of philosophical and theoretical principles whilst exploring new models of architectural thinking and constructing through the use of emergent technologies. The work is meant to both enchant and reflect on the crisis of thought which runs through architecture today by investigating new and established ideas as though they were materials, engaging seriously with hard hitting agendas, whilst remaining at a distance from full immersion. The studio has developed numerous provocative proposals for international competitions as well as having worked exhibited across the globe including Storefront for Art and Architecture, New York and A+D Museum in Los Angeles.