iLIFT is a coach-led strength training business focused on improving strength, building muscle, and supporting long-term physical health through structured programming. Training is delivered in progressive 12-week blocks designed to develop technique, capacity, and strength over time. Sessions are centred around compound barbell lifts, supported by targeted accessory work. Unlike traditional group fitness or cardio-focused training, iLIFT prioritises quality of movement, appropriate loading, and consistency rather than high-intensity or cardio. The iLIFT app supports members by providing clear weekly structure, progression, and performance tracking to ensure training is consistent, measurable, and sustainable.