About
This app passively collects data about your device and media consumption to help shape future media and publishing. It uses audio fingerprints to measure TV and radio usage without recording conversations. Participants are rewarded for their contribution to market research.
What's New in Ipsos MediaCell
4.34.1
March 13, 2026
Improved stability and reliability of data collection.
Developer apps
FAQ
How do I join Ipsos MediaCell?
Ipsos MediaCell is an invitation-only application. You must be an eligible, opted-in participant of Ipsos market research activities to use it.
What kind of data does Ipsos MediaCell collect?
It passively collects information about your device and how you consume media, including TV and radio station tuning via audio fingerprints. It does not record conversations or collect content from emails, SMS, or other messages.
Is my personal information safe with Ipsos MediaCell?
Yes, Ipsos takes data security and confidentiality very seriously. Individual information is never shared with clients; only aggregated or averaged data is used. All data transferred is encrypted.
Does Ipsos MediaCell record audio?
No, Ipsos MediaCell uses the device microphone to listen for coded audio or generate digital audio fingerprints to measure TV or radio station tuning. It will never record any audio.
How are users rewarded for using Ipsos MediaCell?
Participants are rewarded for their contribution to market research. The longer you comply with the app's rules and keep it running, the more rewards you can earn.
What is the age rating for Ipsos MediaCell?
Ipsos MediaCell has an age rating of 4+.
How often is Ipsos MediaCell updated?
The latest version is 4.34.1, last updated on March 13, 2026. Updates typically include improvements to data collection, security, and performance.
How can I stop data collection with Ipsos MediaCell?
You can stop all data collection immediately by uninstalling the Ipsos MediaCell app from your device at any time.