
Must – Keep in Touch
Stay close to your people
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Free
In-App Purchases
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About
Must helps you nurture the relationships that matter most in a busy world—without social media noise, feeds, or tracking.
ORGANIZE YOUR INNER CIRCLE
Group the people you care about into Inner Circle (weekly), Close Friends (biweekly), and Keep in Touch (monthly). Instantly see who needs your warmth today.
MINDFUL REMDFUL REMINDERS & CONVERSATION STARTERS
Receive gentle reminders when it is time to reach out. Save personal notes and life events, and prepare with thoughtful conversation starters before you call or meet.
MONTHLY REFLECTION & INSIGHTS
Track your relationship health over time, celebrate meaningful check-in streaks, and reflect each month on the connections that matter most.
100% PRIVATE BY DESIGN
All your contacts, notes, and reflections stay safely on your device and in your private iCloud container. No sign-up, no analytics SDKs, and zero ads.
MUST+ (OPTIONAL SUBSCRIPTION OR LIFETIME UNLOCK)
Must is free for up to 5 people in your circle. Upgrade to Must+ (Monthly, Annual, or Lifetime) for unlimited contacts, all circles, tailored conversation starters, Home Screen widgets, and Apple Watch support.
Privacy Policy: https://haakonfoseide.github.io/must/privacy.html
Support: https://haakonfoseide.github.io/must/support.html
Terms of Use (Apple Standard EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
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What's New in Must
1.2.1
October 25, 2026
Version 1.2.1 brings an even calmer and more polished experience: • Improved layout and typography across all screens • Full-height sheets for conversation starters and monthly reflection without clipping • Clearer circle filter overview and refined visual contrast • Enhanced responsiveness across iPhone, iPad, and Apple Watch
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Subscriptions & In-App Purchases
Must+ Annual
Unlimited circle, widgets and Apple Watch.
$3.991 Year





