My Startup Story

Your startup. Your decisions. Your story. My Startup Story is a business simulation and strategy game where you start in a garage and build a company one decision at a time. Choose an idea, define your market and business model, develop products and decide how to grow. CREATE YOUR COMPANY • Choose from different markets, products and revenue models. • Shape your company's identity and launch its first releases. • Improve quality, design, reliability and value for your customers. LEAD PEOPLE AND MANAGE RESOURCES • Hire, negotiate salaries, train and motivate your team. • Manage cash, revenue, expenses, debt and taxes. • Equip your office and move into new spaces as your company grows. MAKE THE TOUGH CALLS • Compare investment offers and decide how much equity to give up. • Plan marketing campaigns and measure their results. • Respond to incidents, opportunities and market changes. • Explore different exits for your company, from an acquisition to an IPO. Every run tells a different story. Play at your own pace in English or Spanish, with progress saved on your device. The game may display contextual sponsorships labelled as advertising.