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About
Every marketer has personas; few ever use them. Persona makes them useful: build audience profiles from real attributes — or import a CRM CSV and let deterministic segmentation group your contacts — then test your messaging against each persona and see who it lands with.
PRESSURE-TEST MESSAGES
Type a candidate message and run it past every persona. A deterministic heuristic scores fit and flags objections; connect an AI provider for simulated reactions in each persona's voice.
YOUR DATA STAYS YOURS
CSV imports are processed locally. No accounts, no analytics. AI is optional — on-device, local server, or your own key.
SUBSCRIPTION AND TERMS
Pro is an auto-renewable subscription. Payment is charged to your Apple Account at confirmation of purchase. The subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period; your account is charged for renewal within 24 hours prior to the end of the current period. You can manage your subscription and turn off auto-renewal in your Apple Account settings after purchase. Any unused portion of a free trial is forfeited when you purchase a subscription.
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://www.lukekevinmclaughlin.com/privacy
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What's New in Persona
1.0
August 2, 2026
Subscription plans
Pro Monthly
All Pro features, month to month.
$4.991 Month
7 Days trial