Embark on an interactive digital journey into a virtual reality world inspired by new fragrances. Explore immersive scenes and experiences that reveal the narrative and aesthetic codes of the perfumes, leading to a climactic unveiling.
1.2.1
December 15, 2016
This app has been updated by Apple to display the Apple Watch app icon. Localization fix
MoreThis app offers an interactive digital journey into a virtual reality world created to mark the launch of Prada's La Femme Prada and L’Homme Prada fragrances. Users explore a series of scenes and experiences that reveal the narrative and aesthetic codes of the perfumes, culminating in the unveiling of the fragrances themselves.
Key features include an immersive three-dimensional virtual reality space, the ability to activate multiple experiences, exploration of olfactory ingredients and fragrance bottles, and appearances from campaign stars. The experience blends reality, abstraction, and surrealism with evolving visuals and sounds.
Yes, based on the provided information, this app is free to use. There are no mentions of in-app purchases or subscription models.
The description focuses on the virtual reality experience, suggesting compatibility with devices that support VR immersion. Specific operating system or hardware requirements are not detailed, but it's designed for an immersive digital journey.
The main purpose is to provide an innovative and immersive way to experience and discover the La Femme Prada and L’Homme Prada fragrances. It pushes the boundaries of the brand's world by combining fashion, beauty, architecture, and decor in a unique virtual environment.
