Principals: Mortgage Advice

Looking for a mortgage in the UK? Principals helps you understand your options, compare current rates, and connect with an experienced adviser when you're ready. Whether you're a first-time buyer, remortgaging, exploring buy-to-let, or financing a commercial property, the Principals app puts trusted UK mortgage information in your pocket. WHY PRINCIPALS Principals is an independent UK mortgage advisory firm. Our advisers help clients across personal mortgages, commercial finance, bridging and development finance, and wealth management. The app brings the resources our clients use every day into one place — and makes it easy to start a conversation with a real adviser when the time is right. LIVE MORTGAGE RATES Compare current mortgage deals from leading UK lenders, powered by Iress Mortgage Finder. Filter by purchase or remortgage, loan-to-value, and product type to see what's actually available on the market today. Rates are indicative — a Principals adviser will run a personalised search before any application. AI ASSISTANT Have a quick question about deposits, stamp duty, or what "loan-to-value" actually means? The in-app AI assistant explains UK mortgage concepts in plain English and points you to the right section of the app — or to a human adviser when you need personalised advice. The assistant is for general information only and is not a substitute for regulated mortgage advice. MORTGAGE GLOSSARY Search any mortgage term and get a clear, plain-language definition. From "early repayment charge" to "tracker rate", the glossary uses Wikipedia-sourced explanations so you can read with confidence — no jargon, no upsell. LATEST NEWS AND GUIDES Stay informed with the latest blogs, market updates, and downloadable guides published directly by the Principals team. Topics include first-time buying, remortgaging, the buying process, and current UK market commentary. OUR SERVICES • Personal mortgages — residential mortgages for first-time buyers, home movers, and remortgagers • Commercial finance — financing for business premises, investment property, and portfolio expansion • Bridging and development — short-term and development finance for property professionals • Wealth management — investment and financial planning alongside your mortgage journey BOOK A FREE CONSULTATION When you're ready to speak to a human, the Contact tab makes it easy: call, email, message us on WhatsApp during business hours, or book a free 30-minute consultation by video, phone, or in-person. No obligation, no pressure. IMPORTANT This app provides general information only and is not a source of regulated financial advice. UK mortgage advice is regulated by the Financial Conduct Authority (FCA). For advice on your specific situation, please speak directly to one of our advisers. Your home or property may be repossessed if you do not keep up repayments on a mortgage. CONTACT PRINCIPALS Phone: 01959 532502 Email: info@principals.biz Web: principals.biz