Pura: Ingredient Scanner
Food & beauty, checked for you
About
This AI-powered scanner analyzes ingredient lists on food, cosmetics, and supplements to provide personalized insights based on your family's allergies, conditions, and preferences. It offers clear answers, scores with reasoning, and helps you track your purchasing habits over time.
What's New in Pura
2.0.2
September 13, 2026
Small fixes for a smoother Pura experience.
FAQ
Does Pura have ads?
Pura is ad-free, allowing for an uninterrupted user experience while scanning products.
How does Pura's AI work?
Pura reads the actual ingredients list on product labels, not just barcodes, to provide personalized insights based on user-defined profiles.
Can Pura scan any product?
Yes, Pura works on local brands, small producers, and products from holidays because it reads what is printed on the label, not relying on a database.
How does Pura handle allergies?
Pura allows you to add allergies to individual profiles and will flag products that conflict with those entries. However, it is a reading tool and cannot detect cross-contamination or unlisted ingredients.
What is Pura Premium?
Pura Premium offers 250 personalized scans per month and is available via a weekly or annual subscription, starting with a 3-day free trial.
How can I cancel my Pura Premium subscription?
You can manage or cancel your subscription at any time within your Apple ID settings. It's important to cancel at least 24 hours before the free trial ends to avoid being charged.
What devices does Pura support?
Pura is available on iPhone and iPad devices.
How often is Pura updated?
The latest version of Pura is 1.1.1, and it was last updated on August 30, 2026, indicating regular updates to improve functionality and features.