Find your exact foundation shade from one selfie. No quizzes, no guessing, no wasted bottles.
SHA'DEY measures your skin colour with your phone camera and matches it to foundation shades we've measured ourselves. Not the model on the box. Not a website swatch. Not a quiz.
FOUNDATION MATCH
Take a selfie. SHA'DEY reads your skin across five facial zones and matches your measured colour to foundation shades from MAC, Fenty Beauty, Maybelline and more. You get your best match, plus a deeper and a lighter alternative when there's a close one.
Every foundation shade in our catalog was measured from the physical product with a colorimeter, not copied from a brand website. You're matched colour to colour, not sorted into an undertone box.
Unlock Foundation Match once for $9.99 and match as often as you like. That's less than one wrong foundation bought online. Before you pay, SHA'DEY checks that your shade is within the range we cover. If it isn't, you won't be asked to pay.
LIPSTICK, LINER, GLOSS & BLUSH
Lipstick matching is free, no account needed. Create a free account to unlock liner, gloss and blush recommendations matched to your skin tone and depth. Each result shows the shade swatch, brand, product name, finish and buyer rating.
MY NUDE
Sample your natural lip tone with your camera and find the shades closest to your actual lip colour. Your lips, but better.
FOR EVERY SKIN TONE
Fair, light, medium, tan, rich, deep. Because SHA'DEY measures your actual skin colour instead of asking you to guess, it works the same way for every complexion and undertone.
MAYA — YOUR AI MAKEUP ARTIST
Maya explains why each shade works for your skin, how to apply it, and the liner and gloss that complete the look. Every consultation is written for your skin profile and that exact shade.
YOUR PRIVACY
Your photo is never stored. SHA'DEY does not track you.
KEY FEATURES
- Foundation shade match from a single selfie
- Best match plus deeper and lighter alternatives
- Catalog shades measured from real product, not website images
- One-time $9.99 Foundation unlock, unlimited matches
- Free lipstick matching, no account needed
- Liner, gloss and blush with a free account
- My Nude: shades matched to your natural lip colour
- Works for every skin tone, fair to deep
- MAC, Fenty Beauty, Maybelline, NARS, NYX and more, with links to shop your match
- Photo never stored, no tracking
PURCHASES
Foundation Match: one-time $9.99 unlock.
SHA'DEY Premium (Maya consultations): $4.09/month or $32.99/year.
Foundation Match and Premium are separate purchases.
Find your shade. Own your look.
SHA'DEY. The shade of you.
Terms of Use: https://shadey.app/terms/
Privacy Policy: https://shadey.app/privacy/
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