SmileyWorld® Art Trail

These bright and brilliant giant sculptures represent important human emotions and will certainly get you talking. Mindful interaction is positively encouraged to get the most out of your experience. Each emotion features an instantly recognisable expression on one side and artists’ own personal impressions of that on the other. It's going to be emotional! Smiley® (as we know it today) was created in 1972 by French journalist Franklin Loufrani, who launched a feel-good news campaign in a host of Europe’s leading newspapers. For nearly 50 years, The Smiley® has shaped the way we share happiness and express ourselves through iconic products found worldwide. Smiley® is an evergreen lifestyle brand that has through the years become the figurehead for a generation of new optimists, influencing musical generations, social movements, popular culture and the pursuit of positivity through creativity. Almost five decades later, Smiley® has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be. If you notice any damage to the sculptures please email events@northtyneside.gov.uk. TM & © 1971 - 2024 The Smiley® Company