
So Why? Habit & Quit Tracker
Streaks, goals & daily routine
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Free
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About
You didn't do it again. So why?
Most habit apps just mark you red and move on. So Why asks you the one question that actually changes something — and then makes you look at your own answer.
SUBSCRIPTION REQUIRED — TRY IT FREE FOR A WEEK
So Why requires a subscription or a one-time lifetime purchase to use. The yearly plan starts with a 1-week free trial for eligible new subscribers; the weekly plan has no trial.
HOW IT WORKS
1. Pick something you want to start, or something you want to stop.
2. Every time it's due, that habit asks you one thing: did you do it?
3. If you didn't — write down why, in your own words.
That's it. No points, no leaderboards, no coach shouting at you.
THE TRICK NOBODY TELLS YOU
Half the time, the moment you start typing your reason, you realize there isn't one. "Too tired." "No time." "Tomorrow." Written down, an excuse looks a lot thinner than it felt.
So Why counts those moments too — the times you opened the box, saw nothing worth writing, and went and did the thing instead. They're often the best number in your week.
A STREAK YOU CAN'T FAKE
Your streak isn't built on perfect days. It's built on honest ones. "I did it" keeps it alive — and so does "I didn't, and here's why." The only thing that breaks it is ducking the question.
Which means you never have to lie to your habit tracker to keep a number pretty.
THE WEEKLY RETRO
Once a week, sit down for two quiet minutes:
• How the week actually felt
• Done, skipped and missed, side by side
• Every reason you gave, one card at a time
Then you weigh them yourself. Swipe left: just an excuse. Swipe right: a real reason. Life happens, and some weeks a genuine reason is exactly what it was. But by the fourth card you usually know which pile is winning.
Finished retros stay in the app, so you can look back at what you thought at the time.
BUILD IT OR QUIT IT
So Why works both ways. "I want to" — run, read, stretch, call your mom. "I don't want to" — the late-night scroll, the cigarette, the third coffee. Same question either way.
A SCHEDULE THAT FITS YOUR LIFE
Every day, on the weekdays you pick, every other week, on a set date each month or on the last day of it — with as many check-in times a day as the habit needs.
REMINDERS THAT DON'T NAG
Each check-in gets one quiet nudge, at the time you set. Did it? Confirm it right from the Lock Screen, without even unlocking your phone. Didn't? The reason gets a screen of its own — on purpose, because an excuse typed in passing is far too easy to believe. Nothing fires twice because you ignored it the first time.
ON ALL YOUR DEVICES
Habits, check-ins and reasons sync privately between your iPhone and iPad through your own iCloud account. Nothing goes to us, nothing goes anywhere else. Your excuses stay between you and you.
NO GUILT, EVER
You will skip days. Everyone does. So Why isn't here to shame you into a perfect grid — it's here so you stop being surprised by your own patterns.
Start with one habit. Answer honestly for a week. See what your reasons look like on Sunday.
So — what do you want to start?
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SUBSCRIPTION & PRICING
So Why requires a paid subscription or a one-time purchase. Without one, the app's features are not available.
• Yearly — auto-renewing subscription, includes a 1-week free trial for eligible new subscribers
• Weekly — auto-renewing subscription, no free trial
• Lifetime — one-time purchase, no subscription
Payment is charged to your Apple Account at confirmation of purchase. If you start the free trial, you will be charged when it ends unless you cancel at least 24 hours before the trial ends. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple Account settings.
Terms of Use: https://blooming-island.com/sowhy/terms/
Privacy Policy: https://blooming-island.com/sowhy/privacy/
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What's New in So Why? Habit & Quit Tracker
1.0.1
October 26, 2026
• Support for iPhone Duo. • So Why now speaks German, French, Spanish, Italian, Portuguese and Greek. • Minor improvements and fixes.
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Subscriptions & In-App Purchases
Premium
Full access
$29.991 Year
14 Days trial






