Soren by Promani

Soren is the all-in-one CRM built for wedding photographers, videographers, DJ's and studios — from the first inquiry to the final gallery, all in one place. Built by a working wedding studio that got tired of duct-taping together tools that weren't made for this work, Soren handles the entire client journey: capture the lead, book the wedding, and give every couple a five-star experience along the way. Respond first, book more weddings. Speed wins bookings. Soren puts every lead in one fast, organized pipeline with instant push notifications, so you reply before your competition. Text and email couples right inside the app — every conversation stays attached to the client. Contracts, invoices, and payments — done. Send branded contracts couples sign online (draw-and-type signatures, initials, the works), invoice them, set up payment plans and autopay, and get paid — with payouts at Stripe's fastest, no long waits. A couple experience that feels special Since you work with a couple for a year or more, give them a beautiful place to live it. The couple portal keeps them in the loop from booking to big day, with their timeline, files, and messages all in one branded space. The Timeline Suite Build the wedding-day timeline down to the minute — planner-friendly and shot-list ready — so everyone's aligned on the flow of the day. Smart files & questionnaires Send branded booking files, contracts, and questionnaires couples fill out effortlessly — no clunky forms, no lost details. Ask Soren — AI that knows weddings Draft the perfect client reply, plan around golden hour, and cut the busywork with an AI assistant tuned to your studio's voice. Coordinate your whole team Assign second shooters and contractors, share what they need, and keep everyone on the same page. Analytics that matter See where your leads come from, which sources convert, and how fast your team responds — so you know what's actually working. Soren exists because responding fast, following up consistently, and delivering a beautiful experience is what wins and keeps bookings — and doing all of that by hand doesn't scale. Soren is a tool for wedding professionals managing their own client relationships and business.