This app helps small businesses in equipment-heavy industries accurately calculate their operating costs. It provides tools for job estimating, real-time profitability analysis, and tax summaries, ensuring fair pricing and increased earnings.
1.0.8 (25)
June 4, 2026
Community Benchmarks are here. Opt in to anonymously contribute machine data and compare typical billing rates and operating costs from similar equipment in your region directly within Pricing Guidance and Job Estimates. Improved Privacy Controls: A new onboarding experience clearly explains how benchmarks work, what data is shared, and how your information is protected. Your choice is saved and can be updated anytime in Settings. Simplified Pro Upgrades: A clearer, more streamlined upgrade experience makes it easier to understand Pro features and unlock advanced tools.
MoreUnlimited machines and advanced analysis tools.
TRUEHOUR is a financial operating system designed for equipment-based small businesses. It helps users understand their true equipment operating costs to accurately price jobs and increase profitability.
TRUEHOUR uses a trusted industry gold standard for Owning & Operating (O&O) calculations, similar to those used by the U.S. Army Corps of Engineers. It incorporates fuel, depreciation, interest, insurance, repairs, and overhead into its calculations.
TRUEHOUR offers a free basic plan for one machine with core O&O calculations and expense tracking. The TRUEHOUR Pro subscription, available for $14.99/month or $149.99/year, unlocks unlimited machines, advanced features like job estimate export, and cross-device sync.
Yes, TRUEHOUR provides comprehensive job estimating tools that include equipment, vehicle, labor, materials, permits, subcontracts, and non-productive time. The Pro version allows saving and exporting these estimates.
No, TRUEHOUR does not contain advertisements. The app is designed to be a focused tool for business management without ad interruptions.
Yes, TRUEHOUR is available on iPhone, iPad, and Android devices, with cross-device sync available for Pro users.
TRUEHOUR offers monthly/yearly reports in the basic version, and weekly reports in the Pro version. It also provides an end-of-year Schedule C tax summary ready for accountants and customer/lender-ready summaries in the Pro tier.
The latest version of TRUEHOUR is 1.0.8 (25), and it was last updated on June 4, 2026. This indicates a consistent update schedule from the developer.