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Sales Force Automation (SFA) refers to software apps for sales management. SFA provides automated workflows that create a streamlined sales process to manage SFA day-to-day activities like book orders with active schemes, track competitions, team performance, and much more.
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What's New in TrueSales ICE
1.0.4
August 29, 2026
Brand Selection during Order Placement Inactive Outlets are not visible on the SFA Beat Outlet screen Product Catalogue product visibility fix
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