Willa User Reviews

Customer Experience

Positive experience86.8% of reviews
Neutral0.0% of reviews
Negative experience13.2% of reviews

~ Based on 53 written reviews from the US App Store.

What users say

Is Willa Safe?

Willa: AI Coach for Creators appears safe based on user ratings. AppsHunter Safety Score for Willa is 92/100.

This assessment is based on 979 user ratings, with an App Store average of 4.6/5.

Safety Analysis

90.0% of ratings point to a safe experience
0.5% of ratings suggest some concerns
9.5% of ratings point to a risky experience

~ Based on 979 App Store ratings for Willa.

Is Willa Legit?

Willa: AI Coach for Creators is no longer available in the App Store. AppsHunter Legitimacy Score for Willa is 35/100.

Based on 35 of 100 points across 7 verification signals from App Store and developer data.

Score capped because this app is no longer listed.

Top reviews

was a Game Changer- and then it changed.

I used to rely on this app for everything, as you can see below, but then they changed their product offering completely to make it an AI coach for freelancers with no early access to funds. I don't need an AI coach so I no longer use Willa. It was nice while it lasted!

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I’ve been using Willa to invoice my clients for a year, and I can’t tell you enough how much peace of mind it brings to have the money to pay your bills up front. Usually as a freelancer one has to wear ALL of the hats, including chasing down clients for late invoices. Not with Willa!! I can spend more time doing the work that I’m good at, which translates to more money in my bank account. The team has always been accessible, and that’s the highlight of it all. If there are any problems I know that I can reach out to them.
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Stay away from this app

Signing up for and using Willa turned out to be one of the WORST “too good to be true” experiences of my professional life. Willa was built on a complete lie and they’ve seemingly used people such as myself, whom they originally courted to subscribe, as tools to build their corporate brand database - which they are now selling to a new breed of aspiring creators. Once Willa got what they needed from the first group of subscribers (and I’m guessing raised capital based on that user “demand”) they dropped the facade and “pivoted” into something completely useless to the original users. I’d strongly urge anyone thinking of signing up to read through all of the reviews as well as in between the lines. If you decide to sign up for Willa, I suggest not getting too comfortable with any of the services offered as those services may not be permanent and you may not be given ample notice about changes to those services. Best of luck!
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No Longer Offering Early Cash-outs

I’ve been a longtime user of Willa practically since day 1. The early cash out feature made it possible for me to do freelance work for a living as many of my clients have net60 or even net90 terms that make it impossible to pay bills on time. This was the ENTIRE purpose and selling point of Willa when I signed up. The last few months I’ve noticed tons of changes to the app - some helpful but most confusing. Today I tried to send an invoice and was told the early cash outs are no longer available for the foreseeable future. This was the reason Willa was created and now it’s just gone. I received no notification from the app prior to reaching out to customer service and I was counting on this invoice to be paid asap for my work finances. Now I have to completely change things with no notice. There’s no reason to use Willa without this feature. I’ll just continue with one of my other invoicing programs.
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BEYOND THE BEST APP FOR ALL CEO’s & CREATIVES

WILLA IS A REVOLUTIONARY ASSET AND GIFT FOR ALL CREATIVES X CEO’s ACROSS THE WORLD!! This amazing company values people with talent and businesses in a whole new way that has been unheard of throughout all history and time! Grateful isn’t even enough to explain how valuable their whole team is and what they do daily to make sure we can continue doing what we love with ease, joy, excellence, passion, power, consistency, daily and profoundly! I’m the most breathtaking way! I am forever in awe of This amazing team and am so grateful to do business with them and to have them on our side for every project as we bill all our clients for the Amazing work at hand that is being delivered daily! Thank You Willa Team Thank You! Love you so much Keep Doing what you are doing! You are truly changing lives! Blessings and Joy with smiles and favor in faith!
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Amazing app

So I started creating content for brands last year, and I never would have thought it will would be this hard to get paid. Because I would always hear how influencers make money creating content. But my first Experiences were horrible, I had to keep emailing the brands everyday and in three cases It took over 3 months to get paid. And I thought there has to be an easier way. That’s why I love Willa so much, they make the process so much easier and faster I am so grateful I found out about this app. I have been a freelancer for over a year now and I am so glad I found Willa. They are the best and their team is always ready to help.
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Something’s up

I haven’t had Willa in awhile. I deleted it awhile back and I been gettting messages about someone trying to like use my account and buy 400$ worth of something?? But dw I didn’t get charged good thing. They tried stealin 400$ 2 times. It’s weird to explain but I got a text saying “glacier alert: a payment of 426$ was attempted” sent twice. Then a day ish later after that happened I got a text saying Willa approved my account. I don’t even have a account anymore. I deleted the app like a while ago lol. Soooo what is up? Y’all trying to take the 400$? Or is those different situations. And Bc it’s all becoming a coincidence. But hey I didn’t get charged officially. Just stay back. I deleted this app. Pls don’t text me anymor.
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Stay away from this app!

The idea of using this app initially excited me, but then I realized that anyone you send a bill to, Willa will resell the information to other influencers. When I contacted brands through their email offerings, none of the brands had heard of them. That's when I realized they were reselling contact information. Additionally, their customer service team is not helpful or respectful. My time was wasted after being referred by the founder. Keep this third party out of your business by sending invoices yourself! I have found all influencer billing apps to be extremely counterproductive. Because Willa provided a collection agency, I thought this app was different. The concept is sound, but the execution is poor. The customer service team has not taken my concerns seriously and has not been able to provide satisfactory solutions. Moreover, they have been unresponsive and disrespectful during interactions. The company also seems to be relying heavily on marketing tactics that are misleading and deceptive in nature. I believe these practices are unacceptable and plan to take legal action.
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Don’t do it! THIS APP IS A SCAM!!!

I first started using Willa early on, about two years ago. It was great. For a while. Then they did an update and everything went haywire. They started making me accountable for accounts they were unable to collect on. So not only was I working for “free” but then I was then being asked to pay what the client owed me! They tried to tell me that they hadn’t received payments on several accounts but when I contacted the clients they did indeed show me proof they had paid Willa! Then when I contacted will they would just tell me they “had no record of it” or that I had accidentally invoiced the client twice and the client paid only one of the invoices and that Willa had given me cash out on the second invoice! Not true! THIS APP IS A SCAM!! I always made sure my clients had paid before I took any cash out of my balance. I emailed them several times making sure clients had paid them before I took the cash just so this wouldn’t happen! But here they are now telling me I owe them! I also invoiced two big invoices on a client for $1375 each and Willa ended up taking nearly all of it and only gave me about $200 on each! THEY STOLE MONEY ON INVOICES CLIENTS OWED ME!!! Do yourself a favor and run far away from this app! I wish someone would’ve earned me but instead now I’m getting collection calls from Willa saying I still owe them on invoices my “clients didn’t pay” but they did!
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False advertisement, horrible experience

False advertisement. They claim they will take care of any invoice and if brand does not reply or pay it’s their problem ( they have it on the site + frequently asked questions ) but this is not true. They are not willing to loose money, so they just overdraft your account instead. Big brands do not like to work with Willa. You look bad sending this because most of the time you’re not directly in contact with the financial department, so the email you give that you’ve been in contact with is not even the person paying you. So it can get a little messy. My advice is do not go through Willa, wait the 30,60 + days to get paid and look good with brands. Willa is not a reliable source. They are a 3rd party and will not loose, they just want money. So you’re better off keeping a good relationship with a brand. They should be taken down.
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Best invoicing app for Creators!

So far I am loving the willapay app. Many contracts for content creators pay on a net-30, net-45, or the dreaded net-60. The worst feeling ever is finishing custom work for a brand, submitting/posting it, and then waiting a month or often even more to be compensated. When they don’t pay by the agreed upon date we are then forced to send countless follow up emails weeks or months after the job was completed. This is why I now send all of my invoices using Willa. 😎The client pays on a net-30 or whatever was agreed upon, while Willa pays me upfront. They essentially take responsibility for the invoice and do all of the follow up, if needed. You can withdraw your money next day for a small fee or do a standard withdrawal for free, which is my fave option. This app really takes the stress out of invoicing and I tell everyone about it.
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Best app ever!

Willa has by far been the best app I tried when it comes to getting my money! It’s a super easy way to get your money instant. I hate having to invoice because it takes a lot of my time up, but not with Willa. Willa makes sure you get your money fast. I’m so thankful for this app. I’m always working behind the scenes as a background actor and invoicing can take days, even months, but will gets straight to the point and makes it easy/ less stressful for me. 10/10 I recommend if you like getting your money instantly.
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Exactly what I’ve been looking for

I’ve been working in the health and wellness space for years and it’s always been such a headache to coordinate payments among different brands and clients, all with different payment schedules and procedures.

It’s so incredible to have everything in one place and makes it so much easier to keep track of everything, especially when doing taxes (which had always been a huge stress for me- not anymore).

I didn’t realize how much stress these things were adding to my life until Willa made me see how much better and easier it could be. I would definitely recommend Willa to freelancer.
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Simple & Easy

I am a part time influencer and blogger so I don’t get paid as often or as fast as I would compared to full-time media creator. When I found this app I have no clue what I was signing up for. The amount of time and work that needs to set it all up is nothing like other apps I’ve tried, no paperwork no phone calls and no wait time. I love the concept of how quickly sending and receiving money is (within a snap of a finger)! And at the end of the day it puts me at ease knowing that all work is done. I truly recommend trying it out even if you’re just starting out as media creator and getting paid!
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Simply a must have for digital creators and brand ambassadors!

I am constantly trying to build and evolve my brand on Instagram and TikTok and transitioned to working on social media full time. The majority of my income comes from working with other brands which can often times be difficult to receive payment from or even get in contact with. Willa completely changed this experience for me by streamlining the process and handling the leg work. Not only is the app easy on the eyes and easy to use, it gets the job done every time both efficiently and effortlessly.
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Finally, something that streamlines a stressful process!

I started Freelancing about 2 years ago doing custom modifications for old gaming hardware. I’ve been waiting for something that essentially rewards me for the time I put in making these modifications , by not making me wait to receive my payments. And the cherry on top is how much of the process that Willa handles themselves, sending a very expertly crafted invoice to the customer.

I’d recommend this to anyone, but especially those that are looking to potentially pursue something as daunting as their own business as this really takes a lot of the tracking & accounting out of your hands.
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I wish I had used this earlier!

Love that I can get paid fast for content creation. Before I would wait, 30, 60 or even net 90 to receive payments from brands and marketing agencies. I highly recommend! The only thing I wish is that more companies could be found on this app, I have been able to find majority to invoice but there are a few that I am unable to invoice. I also like the fact that Willa will take care of the backend and I can go on to pay my monthly bills with money I have made without stress of when I’ll receive it. Thank you Willa 💖💖💕
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Will is a game changer for creators!

Willa has instantly changed the way I work with clients by doing the work, sending an invoice via Willa, and instantly getting paid with little to no follow up chasing the clients for payment because Willa takes care of all of that! I can focus on creating the best work for my clients and leave the administration work to Willa which is worth it! Willa has changed the game and going to be doing really cool things with creators in the future, I can feel it coming. Use Willa as a creator and never look back again!
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Instant, hassle-free payment, as promised!

The Willa app is super easy to use and does exactly what it promises: pays you instantly so you can use your funds almost right away (after they transfer to your bank account in a few business days) + gives you peace of mind so you don’t have to worry about tax forms and chasing down your client. Unfortunately I can’t use the Willa app for all of my clients for various reasons, but the ones I have used it for has been a smooth experience. Also, they have STELLAR customer service and occasionally run super helpful workshops. This app is brilliant and a must-have for freelancers & contractors! Thank you Willa team 😊
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Get Paid IMMEDIATELY

Can’t recommend Willa enough! Once your work is done as a creator it becomes very frustrating to have to wait 30, 60, or even 90 days to get paid for your work. Not to mention when you have to chase after brands to remind them to pay you, or follow up about payment deadlines. Willa makes this process so much easier and less stressful. Just submit the contact information of the brand to Willa as well as amount of payment and they take care of all the hard work for you! Here I am getting paid immediately instead of having to wait 1-2 months! Game changer!
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Great for creators

I’m an artist and model and I’ve been looking for an app like Willa for seriously forever it seems like. It is so frustrating when you keep hearing “I’ll pay you later tonight”, “I’ll get you tomorrow” and constantly having to follow up-I don’t even want to think about the longest I’ve had to get paid. Willa makes it really easy to send invoices and get paid and instantly cash out, no surprises or having to hunt people down and waste time messaging them. Will only use this from now on. I love the interface as well.
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