Windup Works

Start in a garden shed with one founder, a workbench and a head full of ideas. Thirty years later, will your toy company be a household name? DESIGN TOYS Choose a size, one of 31 themes and six types of toy, from plush to gadgets, then split the team's time across each stage of making it. Great pairings delight; making the same thing twice in a row does not. BEAT THE CRITICS' BAR Four critics score every release against the Bar, which rises every time you beat your best. The report after every launch explains each score, so each toy teaches you something for the next. FROM A SHED TO A CAMPUS Move from the Shed to the Workshop, the Loft and the Campus. Hire and train a team, give people time off before they burn out, research new themes, features and company skills, and build production lines. THIRTY YEARS OF FADS AND ERAS From tin toys to connected ones, shops open and close, fads come and go, and new ways to sell arrive. Take contracts, sign retailer deals, run campaigns, book a stand at the Toy Fair, and one day open your own stores. A GAME THAT RESPECTS YOUR TIME - The clock stops under every panel and card, and an Unhurried speed gives more time - Every company saves by itself, with backups, and follows you through iCloud - One rewind per run if the company goes under - Records, a Legacy score, 24 achievements and optional Game Center leaderboards - Larger interface, Reduce Motion and VoiceOver support - iPhone and iPad, iOS 15 and newer, fully offline NO ADS. UNLOCK ONCE. Every company starts with the Shed years, a whole run up to your first office move. One purchase then unlocks the Full Company for every company you start, shared with your family. No ads, no subscriptions, nothing to buy twice.