ITC Market Analysis Tools vs Coach
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ITC Market Analysis Tools
Access free online databases to understand global trade, market access, and sustainability standards. Empower your business with data to identify export opportunities and make informed trade decisions.
- Trade Map for export/import opportunities
- Market Access Map for requirements
- Standards Map for voluntary standards
- NTM Business Survey for trade barriers
- Tariff information across 196 countries
- Information on trade agreements and preferences
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The International Trade Centre (ITC) created online Market Analysis Tools - Trade Map, Market Access Map, Standards Map and NTM Business Survey – which aims to improve international trade transparency. ITC free online databases empower SMEs, Trade & Investment Support Institutions and policymakers to identify export/import opportunities and make important decisions. DOWNLOAD this FREE application today to have all the info on world trade, market access requirements and voluntary standards at your fingertips. ITC Market Analysis Tools can help you answer trade-related questions such as: • What is the size of the world trade for a product? • What are the trends for that market – i.e. is the market growing and by how much? • Which countries does my country currently trade certain products with? • Are there opportunities to identify new or alternative markets? • Which countries compete to supply a specific product to a specific market or to the world? • What is the applied tariff for my product across 196 countries, including most favoured nation (MFN) and preferential rates • Collect information on bilateral, regional and multilateral trade agreements and review whether you may benefit from any preferences • Information on Non Tariff Measures • How to engage in sustainable production and trade? • How to evaluate efforts necessary to become certified to sustainability standards such as Fairtrade, Rainforest Alliance, or how to become Organic certified? • How to review and analyse various standards’ requirements and processes? • What are the types of NTMs exporters and importers in a country face? • Which countries apply regulations that companies find burdensome? • Why do companies find compliance to these regulations difficult? • What are the kinds of obstacles that make compliance to NTMs difficult? • How does the situation in one country compare to other? • What business environment issues do companies find to be hindering trade? Free access to ITC Market Analysis Tools is possible thanks to financial support from the European Commission (EC) and donors to ITC Trust Fund.
Coach
Enhance professional knowledge with engaging, bite-sized training sessions. Features personalized content, diverse games, and progress tracking to identify and fill knowledge gaps effectively.
- Personalized training sessions
- Knowledge testing games
- Achievement badges
- Targeted workout content
- Progress insights
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Coach helps professionals stay sharp with short, personalized & fun training sessions. → Games Choose from 8 different games to test and improve your knowledge. Look out - each new level brings new challenges! → Achievements You think you can score a perfect game? Collect that badge (and many others) to show off your skills. → Workouts Coach knows you best! Work on your knowledge gaps with personalized content through 4 types of Workouts. → Improve Don't forget to read! Coach gathers and prioritises the lessons you need to brush up on. → Insights You can always see how you're doing, where you need to improve, and how you've progressed over time.
Screenshots
Verdict
The clearest difference is rating: Coach at 5.0 against ITC Market Analysis Tools's 4.0. Coach also leads on update cadence (every 3 weeks vs every 7 months). ITC Market Analysis Tools's advantage is iOS requirement (6.0 vs 15.1). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Coach holds the better App Store score, 5.0 against 4.0. Both are backed by a comparable volume of ratings — 2 and 2 respectively.
ITC Market Analysis Tools ships an update every 7 months, Coach every 3 weeks. The most recent releases landed on October 9, 2026 and October 25, 2026 respectively.
| Parameter | ITC Market Analysis Tools | Coach |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (2 ratings) | 5.0 (2 ratings) — better |
| Number of ratings | 2 | 2 |
| Update frequency | Every 7 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 6.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 70 MB | 235 MB |
| Age rating | 4+ | 4+ |
| Developer | International Trade Centre | Konceptiva Digital |
Customer experience
ITC Market Analysis Tools
Coach
In-app purchases
ITC Market Analysis Tools
No in-app purchases
Coach
No in-app purchases







