Comparison

ItemKeeper vs Where's it in?

Price, ratings, monetisation and update history for both apps, side by side โ€” with what reviewers say about each.

Head to head
About

ItemKeeper

Track expiration dates for groceries, coupons, and rentals with timely notifications. Organize items by category and due date for easy searching and an eco-friendly lifestyle. Share data with family and transfer it when changing devices.

Highlights
  • Expiration date tracking
  • Coupon expiration alerts
  • Rental return reminders
  • Item organization by category
  • One-handed operation
  • Data sharing with family
  • Data transfer for new devices
Features
Read full description

This is most useful expiration manage app! Freshness date, expiration date of coupons, scheduled return date of rental items, and out of stock, the app check those, and notice to you. This app has very functionary, cick and rich interface and simple operation such as one-handed and one-touch. In-App Items are managed by category base and due date base, so it is easy to search target items. And then the "Info" feature, it can tell information you want just by looking. Of course, the reminder(notification) feature exists too. Let's manage the expiration date, and enjoy eco life with this app. In addition, we provided the Data Sharing service in app with your family, and if you purchase this feature, the data transfer is possible when you change your cellphone. It is very helpful your life for a long time. Thanks for your download and install.

About

Where's it in?

Easily manage household items by simply taking pictures. Avoid writing names, remembering details, or searching through icons. This app offers a simple way to track your belongings, from kitchen ingredients to clothing.

Highlights
  • Manage objects with pictures
  • No need to write item names
  • Organize by record or limit date
  • Sort by favorite
  • Customizable groups
  • Rename groups
Features
Read full description

I want to manage objects of my house, but... - It's bother to write every name of objects. - It's difficult to remember every name of objects. - It's bother to search one in many icons. So, we made the app for their solution. "Only take a picture to manage objects" - You don't need to write a name of object. - You don't need to remember every name of objects. - You don't need to search an icon. It's simple way to manage objects. e.g. - Before cooking, you can confirm materials by the app easily. - I bought emergency food before. But I forgot the limit date and where it is. - When you see clothes in a shop, you can confirm if you have the same clothes. functions: - You can manage objects with 10 groups. - You can rename the name of group. - You can sort pictures by "record date" or "limit date" or "favorite".

Screenshots

ItemKeeper4 screens
Where's it in?3 screens

Verdict

The call

The clearest difference is ads: ItemKeeper at none against Where's it in?'s shown. ItemKeeper also leads on update cadence (every 6 weeks vs every 18 months) and review sentiment (57% vs 40%). On price, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS

CostPrice ยท In-app purchases ยท Ads ยท Monetization

Both are free to download. ItemKeeper sells 3 one-off in-app purchases and Where's it in? sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

ItemKeeper ships an update every 6 weeks, Where's it in? every 18 months. The most recent releases landed on July 9, 2026 and September 19, 2026 respectively.

Scorecard3 real differences ยท 5 level
ItemKeeper versus Where's it in?: the parameters behind the verdict, then further details
ParameterItemKeeperWhere's it in?
PriceFreeFree
Positive reviews57.1% of reviews โ€” better40.0% of reviews
Update frequencyEvery 6 weeks โ€” betterEvery 18 months
AdsNo โ€” betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.0 โ€” better15.6
Further details โ€” not scored
Size46 MB9 MB
Age rating4+4+
DeveloperTomoaki Fujitabe-style

Customer experience

ItemKeeper

Written reviews35 reviews
Positive57.1%
Neutral31.4%
Negative11.4%

Where's it in?

Written reviews5 reviews
Positive40.0%
Neutral40.0%
Negative20.0%

In-app purchases

3 purchases

ItemKeeper

One-time3
  • Heavy User Mode$0.99
  • Hide All Ads$0.99
  • Backup Service$1.99
1 purchases

Where's it in?

One-time1
  • group20$1.99

Questions

Is ItemKeeper free?
ItemKeeper is free to download, with in-app purchases available.
Is Where's it in? free?
Where's it in? is free to download, with in-app purchases available.
Do ItemKeeper or Where's it in? have ads?
Where's it in? shows ads; ItemKeeper does not.
Which is updated more often, ItemKeeper or Where's it in??
ItemKeeper ships an update every 6 weeks, and Where's it in? every 18 months. Most recently, ItemKeeper was updated on July 9, 2026 and Where's it in? on September 19, 2026.

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