Bear vs Freeform
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Bear
A beautiful and simple Markdown app for capturing, writing, and organizing your thoughts and ideas. It offers a distraction-free writing environment, flexible formatting, and powerful organizational tools like tags and tasks. Ideal for anyone looking to streamline their note-taking and creative processes.
- Distraction-free writing environment
- Flexible Markdown formatting
- Tag-based organization
- Task management
- Note linking (WikiLinks)
- Web clipping extension
- Apple Pencil sketching
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Bear is a beautiful, powerfully simple Markdown app to capture, write, and organize your life. Take notes, plan your day, journal thoughts, organize tables, create lists and tasks, sketch ideas, link notes together, write a book, and much more. Bear is used by writers, lawyers, chefs, CEOs, teachers, doctors, engineers, students, parents.. you get the picture. Getting started couldn’t be faster—no signup and no account. Just open a note and write naturally. "My journaling app of choice is Bear" - Kit Eaton, New York Times * 2017 Apple Design Award * 2016 App Store App of the Year * Editors' choice for 7 consecutive years * Most of our parents love it ## BEAUTIFUL. SIMPLE. POWERFUL. PRIVATE - Tools stay out of your way so you can just write - Sketch ideas on iPad with an extendable canvas and Apple Pencil (and other styli) - Clip web pages and other content with Bear’s app extension - The redesigned Info Panel now with Table of Contents and Backlinks - Use Apple Watch to dictate and append to recent notes - Support for all the scripts including RTL languages like Arabic, Hebrew, and Persian - Easily create notes with Siri and Shortcuts - Your notes, not ours - Bear is private at its core: We cannot see your notes, tags, or anything else ## FLEXIBLE MARKDOWN - Work in plain text - easy to move between apps - Still use formatting like bold, italics, strikethrough, links, tables, and more with Markdown - Combine text styles like bold and underline, even in headings - Markdown hides for a clean reading experience - Use WikiLinks to connect notes and build a personal wiki or knowledge management tool ## GET ORGANIZED with #tags, tasks, and more - Add #tags, #multi-word tags# and even #multiple/nested/tags anywhere in a note for quick organization - Pin important tags to the top of the Sidebar - Make important tags stand out in the Sidebar with TagCons - Add tasks to notes and easily view all notes that include tasks - Fold sections to get them out of the way ## SHARING MADE EASY - Export notes to plain text, Markdown, TextBundle, Bear note, and rich text - Export notes to HTML, DocX, PDF, JPG, and ePub (Bear Pro required) - Easily share your notes to any third-party app with the Share Sheet ## SEARCH FAR AND WIDE - Use Spotlight to search your notes from anywhere - Search for text inside photos and PDFs (Bear Pro required) - Focus on specific types of notes with powerful Special Searches like @todo, @images, and @yesterday ## CREATE YOUR COZY SPACE * Pick from nearly 30 themes for the perfect writing space in both Light and Dark Mode (Bear Pro required) * Choose an app icon that speaks to your personality (Bear Pro required) * Set your own fonts for plain text, headings, and code * Set line height and width, paragraph spacing, and more ## GET MORE WITH BEAR PRO One subscription enables a variety of features on all your devices and keeps the Bear hugs coming. - Sync notes between your iPhone, iPad, and Mac via iCloud - Encrypt individual notes with a password that is entirely private to you - Lock Bear with Face/Touch ID - Export to more formats including HTML, DocX, PDF, JPG, and ePub - Search for text inside images and PDFs in Bear notes - Over 30 beautiful app themes & app icons $2.99 monthly $29.99 yearly 14-day free trial ----- Price may vary by location. Subscriptions will be charged to your credit card through your App Store account. Your subscription will automatically renew unless canceled at least 24 hours before the end of the current period. You will not be able to cancel the subscription once activated. After purchase, manage your subscriptions in App Store Account Settings. Any unused portion of a free trial period will be forfeited when the user purchases a subscription. ----- bear@shinyfrog.net Twitter: BearNotesApp Reddit: reddit.com/r/BearApp Facebook: BearNotes Instagram: BearNotesApp Privacy Policy: http://www.bear.app/privacy/ Terms of Service: http://www.bear.app/terms/
Freeform
This app provides a flexible canvas for bringing ideas to life. It supports various file types, drawing tools, and shape libraries for creative projects. Real-time collaboration with multiple users is also a key feature.
- Flexible canvas for ideas
- Supports photos, video, audio, documents, PDFs, web links
- Drawing with finger or Apple Pencil
- Library of over 700 shapes
- Built-in document scanner
- Real-time collaboration with up to 100 users
- Integrated Messages and FaceTime
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Freeform is now part of Apple Creator Studio, an amazing collection of Apple’s most powerful creative apps designed to help you bring your ideas to life. The suite includes Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus premium content and intelligence features* in Keynote, Pages, Numbers, and Freeform, all in one simple plan. Creating, viewing, and editing boards in Freeform, as well as collaborating in real time, does not require a subscription. Freeform is a great place to bring your ideas to life. Sketch out a project, design a mood board or start a brainstorming session on a flexible canvas that supports almost any kind of file. And with iCloud, all your boards stay in sync, whether you’re on your Apple Vision Pro, your Mac, your iPad or your iPhone. New Features For Apple Creator Studio Subscribers: • Explore high-quality photos, graphics, and illustrations for your document in the all-new Content Hub • Find inspiration faster with collections of new Apple-curated content in the Content Hub • Create stunning images and graphics right in your document, apply quick edits, or adjust the style using AI • Increase the clarity and detail of existing images and graphics using Super Resolution • Use Auto Crop to generate suggestions for how to frame your image Other New Features: • Organize Your Board with Tables. Arrange text, images, and content into flexible rows and columns • Present your ideas with Scenes, letting you save and jump to specific regions of your board Overview Unleash your creativity • Add photos, video, audio, documents, PDFs, web links, stickies and more anywhere on a Freeform board, perfect for creating a digital pinboard, collecting research for a school project or gathering inspiration for your home renovation. • Use your finger to draw anywhere on the canvas. Choose from a variety of brush styles and colors. • Create beautiful diagrams with a library of over 700 shapes and alignment guides to help make your document look just the way you’d like. • Scan paper documents with your iPhone or iPad’s built-in document scanner to archive documents and even annotate them if you’d like, directly on the board. Collaborate with others • Invite your friends or colleagues into your board for real-time collaboration. Freeform brings people together into a shared space for creativity, whether you’re at your desk or on the go. Easily invite others via email, link or Messages. • Brainstorm together with up to 100 collaborators in the same board. • Communicate with Messages or FaceTime. When you’re working on a board with others, you can jump into the associated Messages conversation or start a FaceTime call with your collaborators with a single tap. * Some features of Apple Creator Studio require an Apple Intelligence–capable device. For full system requirements and usage limits for Apple Creator Studio intelligence features, see Apple Support article 125029.
Screenshots
Verdict
The clearest difference is in-app purchases: Freeform at none against Bear's 2. Freeform also leads on ratings volume (440K vs 6.9K). Bear's advantage is update cadence (every 9 days vs every 3 months). On price, rating, review sentiment and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Bear sells 2 in-app purchases, starting at $2.99 per month. Freeform asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.7 for Bear against 4.6 for Freeform. That said, the two scores are not equally well evidenced: Freeform has 440K ratings behind it against 6.9K, so its average is the more settled of the two. Written reviews are what separate them: 77% of Bear's written reviews are positive against 73% of Freeform's.
Bear ships an update every 9 days, Freeform every 3 months. The most recent releases landed on September 28, 2026 and September 29, 2026 respectively.
| Parameter | Bear | Freeform |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (6.9K ratings) — better | 4.6 (440K ratings) |
| Positive reviews | 76.8% of reviews — better | 72.5% of reviews |
| Number of ratings | 6.9K | 440K — better |
| Update frequency | Every 9 days — better | Every 3 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, iPod, Apple Watch — better | iPhone, iPad, Vision Pro |
| Requires iOS | 15.6 — better | 16.2 |
| Further details — not scored | ||
| Size | 230 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | Shiny Frog Ltd. | Apple |
Customer experience
Bear
Freeform
User reviews
Bear
From 6.9K App Store ratingsWhat we love
- 👍 Elegant and minimalist design
- 🚀 Smooth and fast performance
- 💡 Flexible tagging system for organization
- 🔒 Secure and private notes
- 🎨 Customizable themes and fonts
Room to improve
- 🔒 Subscription required for syncing and advanced features
- 🔍 Limited search functionality within notes on iOS
- 🖼️ Issues with image handling and resizing
- 🐛 Occasional bugs and crashes reported
- 💻 Lack of web/Windows app for cross-platform access
Freeform
From 440K App Store ratingsWhat we love
- 🚀 Great for note-taking and organizing
- 👍 Intuitive and easy to use
- 🎨 Excellent for creative projects
- 💡 Useful for brainstorming and mind mapping
- 🤝 Helpful for collaboration and sharing
Room to improve
- 🐛 Frequent crashes and glitches
- 🔋 Drains battery quickly
- 🤔 Laggy performance, especially with complex boards
- 🤷♀️ Lack of organizational features like folders
- 📦 Issues with syncing and sharing boards
Bugs and requests
Bear
Reported bugs
3 issues- Sync issues causing note conflicts and data loss
- Cursor jumping and input issues on iPad
- Inconsistent behavior when importing/exporting content
Requested features
5 requests- Add password protection for individual notes
- Improve search capabilities to find text within notes
- Implement table support for more robust note-taking
- Develop a web-based version for broader accessibility
- Allow manual sorting and organization of notes
Freeform
Reported bugs
4 issues- Boards randomly disappearing or not syncing properly
- Writing and drawing becoming unresponsive or laggy
- Overlapping and misaligned elements after editing
- Inability to rotate or resize objects accurately
Requested features
5 requests- Add dark mode option
- Improve Apple Pencil integration with pressure sensitivity
- Implement undo/redo shortcuts
- Allow for grouping and aligning of objects
- Add more shape and text formatting options
In-app purchases
Bear
- Monthly Pro subscription7 Days trial$2.991 Month
- Yearly Pro subscription7 Days trial$29.991 Year
Freeform
No in-app purchases









