Comparison

Centrical vs SmartOPS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Centrical

This platform helps employees improve their performance through gamification, personalized learning, and real-time management. It provides employees with 24/7 access to track their progress, compete in challenges, and receive AI-driven microlearning to enhance skills and engagement.

Highlights
  • Real-time performance tracking
  • Gamified challenges and competition
  • Personalized microlearning
  • AI-driven engagement
  • Goal and KPI assignment
  • Manager-employee coaching tools
Features
Read full description

About this app For a company to prosper, employees need to be the center of business success. With that comes the need to help employees improve their performance. And for that to happen, three elements need to be used holistically: advanced gamification; personalized microlearning; and, real-time employee performance management. Uniquely, those are the core of the Centrical real-time employee performance management platform. Centrical Mobile gives employees at companies using the platform a powerful yet easy-to-use, 24/7 way for them to perform at their best. The app shows users, in real-time, how they’re doing and what they need to do next to hit their goals. In addition, it presents challenges and that spur them to compete with peers, across teams or individually on learning activities or goal-specific performance. Centrical Mobile gets and keeps employees focused on the work that needs to be done and, importantly, how to go about it. It uses data from measured work to prompt microlearning that builds proficiency. It utilizes Artificial Intelligence to improve employee engagement, performance as well as microlearning. Multiple goals, or KPIs, can be assigned to users on a personalized basis. Their attention to and performance on each can be seen by manager and user alike to enhance the automated notifications to help close knowledge and performance gaps, and turn manager-employee catch-ups into coaching sessions. Centrical gives organizations the actionable insights needed to turn low-performers into strong ones and those on top to consistently outperform. It reduces absenteeism, attrition, and operational costs while boosting productivity, employee, and customer satisfaction, as well as revenue. About Centrical Centrical was founded in 2013 with the mission to help large enterprises, across all business sectors boost the performance of their employees. Its platform is used worldwide by tens of thousands of users who improve their proficiency and communications as well as adopt new behaviors daily.

About

SmartOPS

This reporting application provides fixed operations professionals with real-time business insights. It integrates with existing dealership technology to recommend maintenance services and track performance across multiple locations. Designed for current users of specific dealership management systems.

Highlights
  • Real-time business insights
  • Maintenance service recommendations
  • Multi-store performance comparison
  • Integration with existing DMS
  • Customizable date range selection
  • Username and password protection
Features
Read full description

SmartOPS® SmartOPS® by SmartVMA a reporting application for fixed ops professionals. SmartVMA® designs service process management systems for advisors, technicians and managers to control and increase productivity through a standardized workflow. The system integrates with existing DMS technology to recommend maintenance services based on vehicle make, history and current/previous inspections, thus helping create healthier Repair Orders. SmartOPS by SmartVMA is the first mobile reporting application for fixed ops professionals who demand the latest information on their businesses. With SmartOPS you are able to view individual store performance or compare performance across multiple franchises. With certified integration with nearly every DMS available today, SmartOPS makes it easy to look at service performance and critical processes while on-the-go. SmartOPS is designed for current SmartVMA users who have one of the following systems in their dealership: * SmartADVISOR * SmartTECH * SmartMENU * SmartMANAGER If you want more information on becoming a SmartVMA customer please contact us at (855) 487-7862. Important: This is an app for SmartVMA customers only. You will be notified if you are eligible to use this app. SmartOPS App Features * Custom date range selection * Multi-store reporting * Sort franchises by name or OE brand * Access mobile version of SmartVMA.com * View reports in summary or in detail Security * This app does not use or transmit any sensitive personal or customer information * Username and password protected * Store level access controls by user Requirements * Valid SmartVMA EULA * Validated user account on the Intelligence website at http://intelligence.smartvma.com

Screenshots

Centrical4 screens
SmartOPS4 screens

Verdict

The call

The clearest difference is update cadence: Centrical at every 2 months against SmartOPS's every 7 months. Centrical also leads on ratings volume (32 vs 4) and iOS requirement (11.0 vs 16.4). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 3.9 for Centrical against 4.0 for SmartOPS. That said, the two scores are not equally well evidenced: Centrical has 32 ratings behind it against 4, so its average is the more settled of the two.

UpkeepUpdate frequency

Centrical ships an update every 2 months, SmartOPS every 7 months. The most recent releases landed on October 7, 2026 and October 2, 2026 respectively.

Scorecard3 real differences · 7 level
Centrical versus SmartOPS: the parameters behind the verdict, then further details
ParameterCentricalSmartOPS
PriceFreeFree
Rating3.9 (32 ratings)4.0 (4 ratings) — better
Positive reviews40.9% of reviews—
Number of ratings32 — better4
Update frequencyEvery 2 months — betterEvery 7 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS11.0 — better16.4
Further details — not scored
Size184 MB52 MB
Age rating4+4+
DeveloperBiz-Effective LTDBG Products, Inc.

Customer experience

Centrical

All ratings32 ratings
Positive71.9%
Neutral3.1%
Negative25.0%
Written reviews22 reviews
Positive40.9%
Neutral13.6%
Negative45.5%

SmartOPS

All ratings4 ratings
Positive75.0%
Neutral0.0%
Negative25.0%

In-app purchases

None

Centrical

No in-app purchases

None

SmartOPS

No in-app purchases

Questions

Is Centrical free?
Centrical is free to download, with no in-app purchases.
Is SmartOPS free?
SmartOPS is free to download, with no in-app purchases.
Which has better reviews, Centrical or SmartOPS?
SmartOPS is rated higher. Centrical averages 3.9 out of 5 from 32 ratings, while SmartOPS averages 4.0 from 4 ratings.
Do Centrical or SmartOPS have ads?
Neither Centrical nor SmartOPS shows ads.
Which is updated more often, Centrical or SmartOPS?
Centrical ships an update every 2 months, and SmartOPS every 7 months. Most recently, Centrical was updated on October 7, 2026 and SmartOPS on October 2, 2026.

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