Centrical vs Northbeam
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Centrical
This platform helps employees improve their performance through gamification, personalized learning, and real-time management. It provides employees with 24/7 access to track their progress, compete in challenges, and receive AI-driven microlearning to enhance skills and engagement.
- Real-time performance tracking
- Gamified challenges and competition
- Personalized microlearning
- AI-driven engagement
- Goal and KPI assignment
- Manager-employee coaching tools
Read full descriptionHide full description
About this app For a company to prosper, employees need to be the center of business success. With that comes the need to help employees improve their performance. And for that to happen, three elements need to be used holistically: advanced gamification; personalized microlearning; and, real-time employee performance management. Uniquely, those are the core of the Centrical real-time employee performance management platform. Centrical Mobile gives employees at companies using the platform a powerful yet easy-to-use, 24/7 way for them to perform at their best. The app shows users, in real-time, how they’re doing and what they need to do next to hit their goals. In addition, it presents challenges and that spur them to compete with peers, across teams or individually on learning activities or goal-specific performance. Centrical Mobile gets and keeps employees focused on the work that needs to be done and, importantly, how to go about it. It uses data from measured work to prompt microlearning that builds proficiency. It utilizes Artificial Intelligence to improve employee engagement, performance as well as microlearning. Multiple goals, or KPIs, can be assigned to users on a personalized basis. Their attention to and performance on each can be seen by manager and user alike to enhance the automated notifications to help close knowledge and performance gaps, and turn manager-employee catch-ups into coaching sessions. Centrical gives organizations the actionable insights needed to turn low-performers into strong ones and those on top to consistently outperform. It reduces absenteeism, attrition, and operational costs while boosting productivity, employee, and customer satisfaction, as well as revenue. About Centrical Centrical was founded in 2013 with the mission to help large enterprises, across all business sectors boost the performance of their employees. Its platform is used worldwide by tens of thousands of users who improve their proficiency and communications as well as adopt new behaviors daily.
Northbeam
This app uses machine learning and first-party data to help you track, analyze, and optimize marketing campaigns on the go. Access real-time insights, monitor key metrics like ROAS and MER, and review historical performance data through a user-friendly interface.
- Data-driven insights
- Real-time campaign tracking
- Personalized saved views
- Historical performance data
- User-friendly interface
- ROAS and MER monitoring
Read full descriptionHide full description
Unlock powerful growth right at your fingertips with Northbeam’s mobile app powered by cutting-edge machine learning and first-party data. With the Northbeam app, you can now effortlessly track, analyze, and optimize your marketing endeavors while on the move. Here's what awaits you: - Data-Driven Insights: Your North Star metric takes center stage, offering you real-time insights into the pulse of your marketing strategies. - Real-Time Tracking: Monitor your campaigns' performance in real-time ensuring you're always in control of crucial metrics like ROAS and MER. - Personalized View: Access your customized Saved View with the utmost convenience, right in the palm of your hand. - Historical Data: Unearth valuable historical performance data to pinpoint trends and empower your decision-making process. - User-Friendly Interface: Our intuitively designed app ensures seamless navigation, enabling you to harness the full potential of Northbeam effortlessly.
Screenshots
Verdict
The clearest difference is review sentiment: Northbeam at 100% against Centrical's 41%. Northbeam also leads on rating (5.0 vs 3.9) and update cadence (every 10 days vs every 2 months). Centrical's advantage is ratings volume (32 vs 4). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Northbeam holds the better App Store score, 5.0 against 3.9. That said, the two scores are not equally well evidenced: Centrical has 32 ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 41% of Centrical's written reviews are positive against 100% of Northbeam's.
Centrical ships an update every 2 months, Northbeam every 10 days. The most recent releases landed on July 13, 2026 and June 1, 2026 respectively.
| Parameter | Centrical | Northbeam |
|---|---|---|
| Price | Free | Free |
| Rating | 3.9 (32 ratings) | 5.0 (4 ratings) — better |
| Positive reviews | 40.9% of reviews | 100.0% of reviews — better |
| Number of ratings | 32 — better | 4 |
| Update frequency | Every 2 months | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 11.0 — better | 12.4 |
| Further details — not scored | ||
| Size | 184 MB | 42 MB |
| Age rating | 4+ | 17+ |
| Developer | Biz-Effective LTD | North Beam, Inc. |
Customer experience
Centrical
Northbeam
In-app purchases
Centrical
No in-app purchases
Northbeam
No in-app purchases








