Parse.ly vs IMA Video Suite Inspector
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Parse.ly
Gain immediate insights into your website's audience and content performance. Track trending posts, view real-time metrics, and analyze specific authors or sections on the go. Understand what resonates with your readers and how they discover your content.
- Real-time audience insights
- Top trending posts
- Key metrics and graphs
- Author and section filtering
- Sort posts by various metrics
- Real-time traffic stats
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Parsely provides clear audience insights about what’s being read on your website, right now. The app provides on-the-go access to your real-time Parsely dashboard so you’re not missing anything your audience is telling you. The app allows you to: - See top trending posts for your site or your entire network of sites - View today’s graphs and key metrics in real-time - Focus on specific authors, sections, or tags from your site - Sort top posts by metric: visitors, page views, social shares, social referrals, search referrals, and engaged time if activated for your account. - Follow any post’s performance with real-time traffic stats and referral sources. - Run Parsely analytics side-by-side with your site using multitasking on the iPad. The Parsely iOS App requires a Parsely account.
IMA Video Suite Inspector
Inspect and verify VAST video ad tags, Google DAI live streams, and VOD streams. Debug and test by printing, sending, and sharing ad events.
- View VAST video ad tags
- Verify Google DAI live streams
- Inspect Google DAI VOD streams
- Print ad events
- Send ad events
- Share ad events
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View and verify VAST video ad tags, Google DAI live streams, and Google DAI video on demand streams. Print, send, and share ad events for debugging and testing purposes. VAST: https://www.iab.com/guidelines/digital-video-ad-serving-template-vast/ Google DAI: https://support.google.com/admanager/answer/6147120?hl=en
Screenshots
Verdict
The clearest difference is review sentiment: Parse.ly at 100% against IMA Video Suite Inspector's 25%. Parse.ly also leads on ads (none vs shown) and monetization model (free vs free with in-app purchases). IMA Video Suite Inspector's advantage is rating (4.3 vs 3.9). On price, ratings volume, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
IMA Video Suite Inspector holds the better App Store score, 4.3 against 3.9. Both are backed by a comparable volume of ratings — 7 and 10 respectively. Written reviews complicate that: 100% of Parse.ly's written reviews are positive against 25% of IMA Video Suite Inspector's, so the app with the better star average is not the one people write more warmly about.
Parse.ly ships an update every 4 months, IMA Video Suite Inspector every 5 months. The most recent releases landed on August 13, 2026 and June 5, 2026 respectively.
| Parameter | Parse.ly | IMA Video Suite Inspector |
|---|---|---|
| Price | Free | Free |
| Rating | 3.9 (7 ratings) | 4.3 (10 ratings) — better |
| Positive reviews | 100.0% of reviews — better | 25.0% of reviews |
| Number of ratings | 7 | 10 — better |
| Update frequency | Every 4 months — better | Every 5 months |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 10.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 29 MB | 8 MB |
| Age rating | 17+ | 4+ |
| Developer | Automattic | Google LLC |
Customer experience
Parse.ly
IMA Video Suite Inspector
In-app purchases
Parse.ly
No in-app purchases
IMA Video Suite Inspector
No in-app purchases
Questions
Is Parse.ly free?
Is IMA Video Suite Inspector free?
Which has better reviews, Parse.ly or IMA Video Suite Inspector?
Do Parse.ly or IMA Video Suite Inspector have ads?
Which is updated more often, Parse.ly or IMA Video Suite Inspector?
Other comparisons
