Comparison

ESMO Interactive Guidelines vs BM Counter

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ESMO Interactive Guidelines

Access concise, practical treatment recommendations based on the latest scientific research. This app provides interactive tools, algorithms, and calculators to support healthcare professionals in decision-making and guideline navigation.

Highlights
  • Concise treatment recommendations
  • Interactive decision-making tools
  • Treatment algorithms and calculators
  • Keyword search functionality
  • Bookmarking and note-taking
  • News and push notifications
Features
Read full description

The European Society for Medical Oncology (ESMO) guidelines are developed by experts. They are concise, practical and offer users treatment recommendations that are based on the latest scientific research. This application uses interactive tools to support decision making and help the user navigate the guidelines easily, so they can access the information they require quickly. Each guideline offers best practice recommendations for screening, diagnosis, staging, treatment and follow up. The ESMO Interactive Guidelines application ensures the user has the highest standard of information at their figure tips. A variety of interactive treatment algorithms, tables, calculators and scores can be utilised to assist the treating doctor. The user can also perform key word searches, bookmark useful pages, add notes and email pages to colleagues or patients. The app features news and push notifications. Disclaimer: The app is intended to assist healthcare professionals and allied healthcare professionals as an educational tool to provide information that may support them in providing care to patients. Patients or other community members using this app shall do so only after consultation with a health professional and shall not mistake these guidelines as professional medical advice. These guidelines must not substitute seeking professional medical and health advice from a health professional. These guidelines may not apply to all situations and shall be interpreted in the light of specific clinical situations and resource availability. It is up to every clinician to adapt these guidelines to local regulations and to each patient’s individual circumstances and needs. The app contains information obtained from authentic and highly regarded sources (http://www.esmo.org). Although every effort has been made to ensure that treatment and other information are presented accurately in this publication, the ultimate responsibility rests with the prescribing physician.This application is updated regularly with more tumour types, guidelines and interactive tools.

About

BM Counter

This app assists in counting bone marrow cells for clinical work in animal hospitals. It features touch-based counting with undo functionality and data archiving. Users can choose between vibration and sound notifications for a tactile counting experience.

Highlights
  • Touch cell button for counting
  • Count up & count down modes
  • Notifications at 100, 200, 500, 1000 counts
  • Undo last 3 counts
  • Archive count data
  • Vibration and/or sound feedback
Features
Read full description

This application is bone marrow cells differential counter for clinical works in the animal hospital. - Touch cell button - Count up & count down mode - A pop-up notification will appear when the total count reaches 100, 200, 500, and 1000 - Undo 3 previous count - Archive count data Vibration and/or sound tell you counting while using microscopy. You can choice vibration and/or sound. If you notice any problem, please tell me.

Screenshots

ESMO Interactive Guidelines4 screens
BM Counter4 screens

Verdict

The call

The clearest difference is rating: ESMO Interactive Guidelines at 4.8 against BM Counter's 4.1. ESMO Interactive Guidelines also leads on ads (none vs shown) and update cadence (every 6 months vs every 72 months). On price, review sentiment, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

ESMO Interactive Guidelines holds the better App Store score, 4.8 against 4.1. That said, the two scores are not equally well evidenced: ESMO Interactive Guidelines has 150 ratings behind it against 9, so its average is the more settled of the two. Written reviews complicate that: 80% of ESMO Interactive Guidelines's written reviews are positive against 86% of BM Counter's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

ESMO Interactive Guidelines ships an update every 6 months, BM Counter every 72 months. The most recent releases landed on September 11, 2026 and September 18, 2026 respectively.

Scorecard5 real differences · 5 level
ESMO Interactive Guidelines versus BM Counter: the parameters behind the verdict, then further details
ParameterESMO Interactive GuidelinesBM Counter
PriceFreeFree
Rating4.8 (150 ratings) — better4.1 (9 ratings)
Positive reviews80.0% of reviews86.4% of reviews — better
Number of ratings150 — better9
Update frequencyEvery 6 months — betterEvery 72 months
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFree — betterAd-supported
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS12.012.0
Further details — not scored
Size195 MB54 MB
Age rating12+4+
DeveloperEuropean Society for Medical Oncology - ESMOKazuyoshi Sasaoka

Customer experience

ESMO Interactive Guidelines

All ratings150 ratings
Positive96.7%
Neutral2.0%
Negative1.3%
Written reviews5 reviews
Positive80.0%
Neutral0.0%
Negative20.0%

BM Counter

All ratings9 ratings
Positive77.8%
Neutral11.1%
Negative11.1%
Written reviews22 reviews
Positive86.4%
Neutral9.1%
Negative4.5%

In-app purchases

None

ESMO Interactive Guidelines

No in-app purchases

None

BM Counter

No in-app purchases

Questions

Is ESMO Interactive Guidelines free?
ESMO Interactive Guidelines is free to download, with no in-app purchases.
Is BM Counter free?
BM Counter is free to download, with no in-app purchases.
Which has better reviews, ESMO Interactive Guidelines or BM Counter?
ESMO Interactive Guidelines is rated higher. ESMO Interactive Guidelines averages 4.8 out of 5 from 150 ratings, while BM Counter averages 4.1 from 9 ratings.
Do ESMO Interactive Guidelines or BM Counter have ads?
BM Counter shows ads; ESMO Interactive Guidelines does not.
Which is updated more often, ESMO Interactive Guidelines or BM Counter?
ESMO Interactive Guidelines ships an update every 6 months, and BM Counter every 72 months. Most recently, ESMO Interactive Guidelines was updated on September 11, 2026 and BM Counter on September 18, 2026.

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