Ad Block Multi vs Ad Protection
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Ad Block Multi
Block ads, trackers, and cookie notices in Safari with a highly customizable ad blocker. Utilize numerous filter lists, including region-specific options, to enhance privacy, save data, and improve battery life. This app offers advanced blocking technology without compromising your browsing history.
- 21+ filter lists, including regional options
- Blocks banner and pop-up ads
- Blocks cookie law notices
- Reduces malware and spyware risk
- Enhances privacy by blocking tracking scripts
- Saves data and battery life
- Configurable allowlist
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Why limit yourself with a few predefined filters like other ad blockers do? 21 filter lists and counting, including precise regional ones! Find a combination that suits you. Tired of seeing ads while surfing the net with Safari? Cookie law notices seem obvious to you? Thinking seriously about online privacy? Then Ad Block Multi is here to get your back! Utilizing the most advanced iOS technology, Ad Block Multi integrates with Safari and applies the combination of filters you select to your further browsing experience. ◉ Blocks banner and pop-up ads ◉ High-quality mobile-adapted filters, updated on a regular basis ◉ Very light on CPU usage - filters got compiled to bytecode one time and then reused by Safari without further parsing ◉ Reduces risk of malware and spyware infection ◉ Enhances your privacy by blocking user behavior tracking scripts ◉ Saves up to 51% of data plan and, consequently, your money ◉ Saves up to 24% of battery life, which increases your mobility ◉ Not a VPN or proxy solution ◉ Not a custom browser solution ◉ No in-app purchases, all filters are free to download The most user-requested features are here: - Configurable allowlist - Fast filter auto-updates And most important: * We don't get any access to your data or browsing history, it is just impossible for Safari Content Blocking Extension. Your privacy is on the first place! Wide variety of blocking filters, including: ◉ EU cookie law notices blocking ◉ Malware, spyware domains blocking ◉ Anti-adblock (forcing the user to disable ad blocking) protections and notices blocking ◉ Selection of region-specific filters, including China, Czech Republic, Germany, Denmark, France, Greece, Italy, Korea, the Netherlands, Norway, Poland, Russia, Slovakia, Sweden, Ukraine Our aim is to make the app the most powerful ad blocking solution on the App Store. If you would need any specific filter to be added or updated, we are always eager to get the feedback from you. Just tap "Learn more..." button in the app and drop us a line! What people are saying: #4 Top-Paid app Overall, #2 in Utilities in Hong Kong #8 Top-Paid app Overall, #2 in Utilities in Poland #2 Top-Paid app in Utilities in Latvia #4 Top-Paid app in Utilities in Czech Republic #4 Top-Paid app in Utilities in Finland #7 Top-Paid app in Utilities in Spain ***** Surpasses Crystal, Peace and 1Blocker when it comes to ad blocking on polish websites. ***** The app is great, and the dev's support is fantastic (quick & proper)! ◉ "The highest score. Our new choice for Content Blocker" - AppleYra.se (Oct 2015) ◉ "Ad Block-Multi is a great buy. It offers a lot of features for the casual user who wants to focus on being able to use the internet as he or she would like, without having to worry about fine-tuning each site" - Community review on MacRumors.com (Sep 2015) ◉ "Second Fastest iOS Content Blocker" - Content Blocker Test by BrooksReview.net (Sep 2015) ◉ "One of the first apps taking advantage of the new iOS 9 features. 5/5" - ANTYapps.pl (Sep 2015) ◉ "Number 1 among 5 of iOS 9 ad blockers" - ActualidadiPhone.com (Sep 2015)
Ad Protection
Gain complete control over your online browsing with advanced ad blocking. Define custom rules, monitor network activity in real-time, and manage your settings easily through a redesigned interface. Experience a more secure and private web.
- Customizable blocking engine
- User-defined rules
- Real-time network traffic statistics
- Activity logs
- One-tap configuration
- Redesigned UI
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Block ads in apps and websites. All blocking is done on-device. Your browsing activity never leaves your device and remains completely private. Privacy Policy • https://github.com/lucasditomase/ad-protection Terms of Service • https://github.com/lucasditomase/ad-protection Customer Support • https://github.com/lucasditomase/ad-protection
Screenshots
Verdict
The clearest difference is price: Ad Protection at Free against Ad Block Multi's $0.99. Ad Protection also leads on update cadence (weekly vs every 7 months). Ad Block Multi's advantage is in-app purchases (none vs 24) and iOS requirement (12.0 vs 26.5). On review sentiment, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Ad Protection is free to download; Ad Block Multi costs $0.99 up front. Ad Protection sells 24 in-app purchases, starting at $0.99 per month. Ad Block Multi asks for nothing beyond the download.
Ad Block Multi ships an update every 7 months, Ad Protection weekly. The most recent releases landed on October 14, 2026 and October 12, 2026 respectively.
| Parameter | Ad Block Multi | Ad Protection |
|---|---|---|
| Price | $0.99 | Free — better |
| Rating | 4.5 (840 ratings) — better | — |
| Positive reviews | 66.8% of reviews — better | 61.0% of reviews |
| Number of ratings | 840 — better | — |
| Update frequency | Every 7 months | Weekly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Paid | Free with in-app purchases — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Mac, Vision Pro — better |
| Requires iOS | 12.0 — better | 26.5 |
| Further details — not scored | ||
| Size | 17 MB | 4 MB |
| Age rating | 4+ | 4+ |
| Developer | Roman Shevtsov | Lucas Exequiel Di Tomase |
Customer experience
Ad Block Multi
Ad Protection
User reviews
Ad Block Multi
From 840 App Store ratingsWhat we love
- 🚀 Blocks ads effectively
- 👍 Easy to use
- 🔒 Protects against malware
- 🚀 Improves browsing speed
- 👍 Customizable settings
Room to improve
- 🐛 Doesn't work on some websites
- 🐛 Fails to block certain ads
- 🐛 Compatibility issues with older devices
Ad Protection
From App Store reviewsWhat we love
- ✅ Effective ad blocking in Safari and apps
- ⚡ Fast and efficient performance
- 🔒 Privacy protection without VPN overhead
- 👍 User-friendly interface (after recent improvements)
- 💚 Works well on older devices
Room to improve
- 💸 Switched from one-time purchase to subscription model
- 🔄 Reduced functionality after updates
- ❌ No longer blocks 100% of ads (degraded to 80%)
- 😞 Changed from DNS to device VPN with reduced effectiveness
- 🚫 Frequent app name changes causing confusion
Bugs and requests
Ad Block Multi
Reported bugs
2 issues- Fails to update blocklist
- Causes app crashes on some devices
Requested features
3 requests- Add more regional blocklist options
- Improve YouTube ad blocking
- Ability to whitelist certain websites
Ad Protection
Reported bugs
9 issues- App stops working after updates
- Ads still appear despite active protection
- Settings screen is non-functional/unclickable
- Download fails at 75% completion
- Cannot update to latest version on older iOS
Show 4 moreShow fewer
- App crashes or becomes unstable
- Restore Purchases/Subscriptions not working properly
- Incompatibility with VoiceOver accessibility
- Some websites fail to load when app is active
Requested features
7 requests- Restore DNS blocking functionality
- Return to 100% ad blocking capability
- Improve YouTube and Twitter ad blocking
- Better explanation of settings and features
- Accessibility support for VoiceOver
Show 2 moreShow fewer
- Fix video history tracking on YouTube
- Clearer UI with meaningful settings
In-app purchases
Ad Block Multi
No in-app purchases
Ad Protection
- Safari - Individual (1 Month)$0.991 Month
- DNS - Individual (1 Month)1 Month trial$1.991 Month
- Unlock app access$1.991 Month
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- 1 Month Subscription Plan$1.991 Month
- Monthly$2.991 Month
- Firewall - Individual (1 Month)1 Month trial$2.991 Month
- Safari - Family (1 Month)1 Month trial$2.991 Month
- Monthly Subscription1 Month trial$2.991 Month
- DNS - Family (1 Month)1 Month trial$3.991 Month
- Family (1 Month)1 Month trial$4.991 Month
- 6 Months Subscription Plan$9.996 Months
- 1 Year Subscription Plan$9.991 Year
- Annual7 Days trial$17.991 Year
- DNS - Individual (1 Year)1 Year trial$17.991 Year
- NetAdShield+$17.996 Months
- Individual (1 Year)1 Year trial$19.991 Year
- Annual Subscription1 Year trial$19.991 Year
- Family (1 Year)1 Year trial$29.991 Year
- Legacy - Lifetime (Individual)$9.99
- Legacy - Lifetime (Family)$14.99
- Safari - Lifetime (Individual)$49.99
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- Safari - Lifetime (Family)$99.99
- Lifetime (Individual)$99.99
- Lifetime (Family)$149.99
Questions
Is Ad Block Multi free?
Is Ad Protection free?
Do Ad Block Multi or Ad Protection have ads?
Which is updated more often, Ad Block Multi or Ad Protection?
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