Indeemo vs DriverCare CoPilot®

Indeemo's Digital Ethnography / Diary Study app and Qualitative Research platform makes it easy for researchers and participants to capture, diary and share in-the-moment experiences and behaviors with researchers and brands in real time. Indeemo is being used by researchers and user experience professionals as a supplement to traditional methodologies or as a standalone methodology for the following purposes: - Pre-task / post task assignments - Diary Study research - Video Diaries - Mobile Ethnography - Digital Ethnography - Product Testing - Ad / concept testing - Customer Journeys - Customer experience (CX) research - User Experience (UX) research - Shopper Research An ideal supplement to traditional research methodologies such as in-depths / IDIs or focus groups, indeemo turns research assignments into a fun and engaging respondent user experience. Tasks are assigned to respondents and respondents complete their tasks by uploading in-the-moment videos, photos and notes. Researchers analyse and moderate responses in real-time using the Indeemo Researcher Dashboard. Filters and tags allow researchers to organise and code responses. Indeemo enables researchers to capture contextual, spontaneous, in-home and out of home behaviours that yield richer insights. Private, one-to-one social media style comments delivered using push notifications turn your research project into a social, engaging and insightful experience that allows researchers to probe and understand the micro moments where brand propositions come to life. Multimedia responses can be integrated with client presentations to bring research and insights to life. Respondents register after being invited by researcher agencies. If you are a research agency or brand and would like to get a demo of the app and dashboard, please contact support@indeemo.com for a free demo.

One of the most dangerous things an employee does is to get behind the wheel of a motor vehicle. They are at risk of harm, and of causing harm to others every time they drive. Every collision involving, and especially caused by, an employee driver results in significant costs to their employer and potentially a high human cost as well. DriverCare CoPilot reduces accidents by reducing the unsafe driving behaviors that cause them. Our platform does this through detection of unsafe driving events, increasing driver awareness of their own behaviors, and behavioral modification science to encourage change. DriverCare CoPilot uses smartphone sensors to capture accelerometer data and gyroscope data to detect: • PHONE MOTION • SCREEN INTERACTION • ACCELERATION-BASED EVENTS (HARD BRAKING, HARD CORNERING, ACCELERATION, AND EXCESSIVE SPEEDING) Driver Awareness The DriverCare CoPilot uses smartphone app features to increases a driver’s awareness into their own risky behaviors. After each driving trip is completed, drivers receive an alert on their phone within minutes to check their latest trip score. These alerts are designed to be delivered when the employee is not driving. When the driver clicks the alert, DriverCare CoPilot opens to show an overview of their most previous trip. The overview includes a rating (0 to 5 stars), with the ability to drill down into the details of how each behavior contributed to their rating. By opening their trip view, they will see each detected unsafe event pegged on the map and can zoom into the map for details of the location where each event occurred. This helps them identify road features that may be more problematic for them, such as on or off ramps, certain intersections, and stretches of roadway. In addition, each pegged behavior event shows a driving tip as to why that detected event is important, and the danger it presents to the driver. Driver Behavior Modification Timely and consistent feedback, and reward/consequences are the key elements of effective behavior modification programs. DriverCare CoPilot puts this proven methodology to work. The patented use of smartphone sensors provides a high level of accuracy of recorded driving activity, which gains the trust of the driver in the results they receive. This accuracy provides a consistent measurement of behavior. The results must be delivered very soon after the behavior is exhibited, so the subject driver can make the connection with what they did and the results they receive. The closer to the event that the results are provided, the stronger the cognitive connection. DriverCare CoPilot delivers results within minutes. There are three levels of rewards built into DriverCare CoPilot. The first are achievement rewards, where drivers can earn badges for consistent good driving behaviors. The second are competitive rewards, where drivers compete against other team members for ranking on a leaderboard. The third are recognition rewards, where managers and executives in the driver’s organization can provide recognition of top performing drivers. Organizations may wish to boost the impact of recognition rewards by offering monetary prizes for top drivers. Consequences are felt by drivers when poor driving results in lower scores, loss of rank, and loss of recognition. Organizations can increase the impact of consequences by tying scores from DriverCare CoPilot to more severe outcomes outlined in a fleet policy. Measurable Results Companies using the DriverCare CoPilot technology platform have experienced a 30% decrease in unsafe driving behaviors within 2 weeks of implementing the program. These results have been sustained over time.