Comparison

Firefox Focus vs Private Web Browser Incognito

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Firefox Focus

This privacy-focused browser offers an always-on ad and tracker blocker for faster, distraction-free browsing. It automatically erases your browsing history, passwords, and cookies with a single tap, ensuring your online activity remains private.

Highlights
  • Always-on ad blocking
  • Tracker protection
  • One-tap history deletion
  • Minimalist design
  • Home screen shortcuts
  • Faster page loads
Features
Read full description

Use Firefox Focus for everything you want to keep separate from your main browser — for all those get in get out and forget about it moments. No tabs, no fuss, no muss. Block ads and online trackers too. One tap, and your browsing history is completely destroyed. Blocking distracting ads also means faster page loads which means Focus gets you where you want to go a lot faster. Firefox Focus is the perfect get in/get out, search and destroy, I’m on a mission that’s none-of-your-business — web browser. NEW DISTRACTION-FREE DESIGN When you open Focus, you just get the awesome bar and the keyboard for super quick searching. That’s it. No recent history, no past sites, no open tabs, no ads, no distractions. Just a simple, minimal design with menus that make sense. ONE TAP TO DELETE HISTORY Erase your history, passwords and cookies with just a tap of the trash button. CREATE SHORTCUTS Pin up to four shortcuts on your home screen. Get to your favorite site even quicker without typing anything. FASTER BROWSING WITH AD BLOCKING & TRACKING PROTECTION Firefox Focus blocks many ads you’d normally see on web pages so you get much faster page load speeds, which means you get to the stuff you want a lot faster. Focus also blocks a wide range of trackers by default, including social trackers and those sticky ones that come from things like Facebook ads. BACKED BY A NON-PROFIT Firefox Focus is backed by Mozilla, the non-profit that fights for your rights on the web, so you can trust it not to sell your data. LEARN MORE ABOUT FIREFOX WEB BROWSER: - Read about Firefox permissions: http://mzl.la/Permissions - Learn more about what’s up at Mozilla: https://blog.mozilla.org ABOUT MOZILLA Mozilla exists to build the Internet as a public resource accessible to all because we believe open and free is better than closed and controlled. We build products like Firefox to promote choice and transparency and give people more control over their lives online. Learn more at https://www.mozilla.org. Privacy Policy: http://www.mozilla.org/legal/privacy/firefox.html

About

Private Web Browser Incognito

This secure web browser prioritizes your privacy by automatically clearing browsing data like history, cookies, and cache upon exit. It offers passcode and biometric protection for enhanced security and includes features like an ad blocker and download manager.

Highlights
  • Automatic history clearing
  • Automatic cache clearing
  • Automatic cookie clearing
  • Passcode protection
  • Biometric authentication
  • Optional ad blocker
  • Download manager
Features
Read full description

Private Web Browser Incognito is a web browser that is focused mainly on your privacy. You can choose to clear history, cookies, local storage, cache upon exiting the app. Browsing secretly without worries was never that easy. ******* Main Features ******* - Clear history when leaving the app - Clear cache when leaving the app - Clear cookies when leaving the app - Clear local storage when leaving the app - You can enable Auto Redirection to your homepage when leaving the app - Passcode protection for both Browser and Downloads - Biometric Authentication on the passcode screen - Dark or Light theme, pick what ever you like most! - FULL SCREEN MODE! - Replace the default search engine - Optional Ad Blocker - Download manager that can be protected with passcode! - Search directly from search bar All of these features make Private Web Browser Incognito a great browser that keeps you safe and clears after you. You don't have to do a thing, just enable your desired clear switch and let it do the rest! ************************** Subscriptions & Terms ************************** The usage of the Private Web Browser Incognito app requires a valid subscription. Cancel anytime. Free trial automatically converts to a paid subscription unless canceled at least 24-hours before the end of the trial period. Payment will be charged to iTunes Account at confirmation of purchase. All subscriptions automatically renew if it is not cancelled within 24 hours before the end of the current subscription period. Your account will be charged for the next subscription period up to 24 hours prior to the current subscription expiring. It is not possible to cancel an existing in-app subscription. You can disable the automatic renewal function at any time by adjusting your account settings. Privacy Policy and Terms of Use: https://www.algotwist.com/private-web-browser-incognito/privacy-policy-and-terms-of-use So what are you waiting for? Try Private Web Browser Incognito now!

Screenshots

Firefox Focus4 screens
Private Web Browser Incognito4 screens

Verdict

The call

The clearest difference is in-app purchases: Firefox Focus at none against Private Web Browser Incognito's 11. Firefox Focus also leads on ratings volume (82K vs 5.7K). On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Private Web Browser Incognito sells 11 in-app purchases, starting at $1.99 per month. Firefox Focus asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Firefox Focus against 4.6 for Private Web Browser Incognito. That said, the two scores are not equally well evidenced: Firefox Focus has 82K ratings behind it against 5.7K, so its average is the more settled of the two. Written reviews split almost evenly too, at 63% and 62% positive.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on September 24, 2026 and September 22, 2026 respectively.

Scorecard3 real differences · 7 level
Firefox Focus versus Private Web Browser Incognito: the parameters behind the verdict, then further details
ParameterFirefox FocusPrivate Web Browser Incognito
PriceFreeFree
Rating4.7 (82K ratings) — better4.6 (5.7K ratings)
Positive reviews62.8% of reviews — better62.0% of reviews
Number of ratings82K — better5.7K
Update frequencyMonthlyMonthly
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterSubscription
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better16.0
Further details — not scored
Size99 MB26 MB
Age rating17+17+
DeveloperMozillaAlgoTwist Ltd

Customer experience

Firefox Focus

All ratings82,068 ratings
Positive92.0%
Neutral2.9%
Negative5.2%
Written reviews1,472 reviews
Positive62.8%
Neutral9.6%
Negative27.5%

Private Web Browser Incognito

All ratings5,688 ratings
Positive88.6%
Neutral4.2%
Negative7.2%
Written reviews71 reviews
Positive62.0%
Neutral2.8%
Negative35.2%

User reviews

Firefox Focus

From 82K App Store ratings

What we love

  • 🚀 Fast and efficient
  • 🔒 Excellent privacy and security features
  • 👍 Clean, minimalist design
  • 👍 Convenient single-tab browsing
  • 👍 Seamless Safari integration

Room to improve

  • 🐛 Occasional crashes or bugs
  • 🔍 Limited functionality compared to full Firefox
  • 🔍 No support for tabs or bookmarks
  • 🔍 Inability to set as default browser

Private Web Browser Incognito

From 5.7K App Store ratings

What we love

  • 🚀 Fast and efficient
  • 🔒 Excellent privacy protection
  • 👍 User-friendly interface
  • 💡 Innovative features

Room to improve

  • 🐛 Occasional bugs and glitches
  • 🔋 High battery consumption
  • 💰 Paid premium version required for full functionality

Bugs and requests

Firefox Focus

Reported bugs

3 issues
  • Back button not working properly
  • Compatibility issues with certain websites
  • Inconsistent behavior when opening links from other apps

Requested features

4 requests
  • Add support for multiple tabs
  • Implement bookmark and password management
  • Introduce a dark mode option
  • Allow setting Firefox Focus as the default browser

Private Web Browser Incognito

Reported bugs

2 issues
  • Websites not loading properly due to UI issues
  • Compatibility problems with older devices

Requested features

3 requests
  • Ability to delete or edit bookmarks
  • Improved customer support
  • Full-screen mode

In-app purchases

None

Firefox Focus

No in-app purchases

11 purchases

Private Web Browser Incognito

Subscriptions6
  • Month Full Unlimited Pass3 Days trial$1.991 Month
  • Month Full Unlimited Pass$1.991 Month
  • Month Full Unlimited Pass$2.991 Month
Show 3 more
  • Month Full Unlimited Pass3 Days trial$2.991 Month
  • Year Full Unlimited Pass$19.991 Year
  • Year Full Unlimited Pass3 Days trial$19.991 Year
One-time5
  • Passcode Protection$1.99
  • Full Screen Browsing$1.99
  • Private Downloads$1.99
Show 2 more
  • Block Ads on Private Browser$1.99
  • All Upgrades Forever$17.99

Questions

Is Firefox Focus free?
Firefox Focus is free to download, with no in-app purchases.
Is Private Web Browser Incognito free?
Private Web Browser Incognito is free to download, with in-app purchases available.
Which has better reviews, Firefox Focus or Private Web Browser Incognito?
Firefox Focus is rated higher. Firefox Focus averages 4.7 out of 5 from 82K ratings, while Private Web Browser Incognito averages 4.6 from 5.7K ratings.
Do Firefox Focus or Private Web Browser Incognito have ads?
Neither Firefox Focus nor Private Web Browser Incognito shows ads.
Which is updated more often, Firefox Focus or Private Web Browser Incognito?
Firefox Focus ships an update monthly, and Private Web Browser Incognito monthly. Most recently, Firefox Focus was updated on September 24, 2026 and Private Web Browser Incognito on September 22, 2026.

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