Casting vs Oto CRM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Casting
This business intelligence tool helps retail sales teams boost productivity. It offers interactive performance graphics for individuals, teams, and product categories, comparing results against targets. The app also manages training effectiveness and helps determine optimal team size for maximum sales.
- Interactive performance graphics
- Sales target comparison
- Training management and effectiveness analysis
- Talent identification
- Sales team sizing optimization
- Cost reduction tools
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A business intelligence solution focused on increasing the productivity of sales teams. Geared for retail in general, Casting offers a number of resources for owners and managers engage teams, reduce costs and sell more. The app provides interactive graphics on the performance of individuals, teams, the performance of stores and sales of various product categories, comparing actual results with the targets previously outlined, highlighting just how much there is still to sell. In addition, the app allows the complete management of your trainings, helps to find out if training is or is not effective and still be able to compare what people on your team are getting the best return on the trained hours has never been easier. The Talent Chart is the ideal tool for this purpose. He crosses information from training with the historical performance of its employees, demonstrating a simple and intuitive way who are the talents of your team. Another difference is the innovative methodology of identification of ideal sizing for your sales team. Find out how many people should choose their team to achieve maximum results in sales for a given period is at your fingertips with just one click. This app is the ideal tool for any retailer who needs to engage staff, cut costs and sell more!
Oto CRM
This app integrates online and offline customer data to boost sales and traffic in physical stores. It empowers sales associates with customer insights and AI-driven activity suggestions for personalized client communication.
- Integrates online and offline customer data
- Boosts physical store traffic and conversion
- Facilitates sales from store to e-commerce
- Provides customer data to sales associates
- AI-driven daily activity suggestions
- Personalized client communication tools
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A solução completa para levar as estratégias de CRM para a loja física e incluir o vendedor como agente da transformação digital do varejo. O Oto leva o mundo online para o offline e offline para o online integrando todos os dados de clientes (vendas, navegação, interações e comportamento), aumentando o tráfego e conversão das vendas nas lojas físicas e levando vendas da loja para o ecommerce, com atribuição do vendedor. O Oto é o melhor amigo do vendedor pois coloca todos os dados de seus clientes na palma da mão, envia diariamente uma lista de atividades, através de inteligência artificial ou pré-definidas de acordo com a estratégia do negócio, e sugere mensagens personalizadas para contatar seus clientes por WhatsApp, SMS ou ligação. Para acessar o aplicativo é necessário uma conta.
Screenshots
Verdict
The clearest difference is update cadence: Oto CRM at weekly against Casting's monthly. Casting's advantage is device support (3 vs 1) and iOS requirement (14.0 vs 16.4). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Casting against 5.0 for Oto CRM. Both are backed by a comparable volume of ratings — 1 and 1 respectively.
Casting ships an update monthly, Oto CRM weekly. The most recent releases landed on September 15, 2026 and September 9, 2026 respectively.
| Parameter | Casting | Oto CRM |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) | 5.0 (1 ratings) |
| Number of ratings | 1 | 1 |
| Update frequency | Monthly | Weekly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 14.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 16 MB | 60 MB |
| Age rating | 4+ | 4+ |
| Developer | SER Informática Ltda | pm comunicacao ltda |
Customer experience
Casting
Oto CRM
In-app purchases
Casting
No in-app purchases
Oto CRM
No in-app purchases









