Bobby vs SubGuard AI
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Bobby
Effortlessly track your recurring expenses and manage all your subscriptions in one place. Get timely notifications for upcoming bills to avoid late fees and maintain better control over your monthly spending.
- Add custom and pre-defined subscriptions
- View all subscriptions at a glance
- Track monthly spending on subscriptions
- Receive bill due date notifications
- Prevent late payment fees
- Avoid insufficient funds
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Bobby is the easiest way to get insights in your fixed costs. Manage your subscriptions and get notified when a bill is due. EASILY ADD SUBSCRIPTIONS Adding subscriptions is easy, choose from hundreds of existing subscriptions or create your own custom subscriptions. Enter all contract details to get the most out of Bobby, or use Bobby as a quick way to calculate your monthly payment for you. YOUR SUBSCRIPTIONS AT A GLANCE Bobby provides a clear overview of all your subscriptions and upcoming bills. This way you'll always know the amount of money spent on subscriptions, which helps you to control your monthly spendings. GET NOTIFIED Bobby also notifies you when a bill is due, so you'll never have to deal with late payment fees you didn't know about again. Besides that, it prevents you from having insufficient funds on your account on the day a payment is due.
SubGuard AI
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Stop paying for forgotten subscriptions. Average users waste over $240 a year on free trials they forgot to cancel or services they no longer use. SubGuard is your ultimate financial sentinel, designed to track your recurring bills, alert you before you get charged, and stop the financial bleed. Unlike intrusive budget apps that force you to connect your bank accounts, SubGuard is 100% private and beautifully designed. No bank logins, no manual data entry—just seamless management in a stunning dark mode interface with vibrant, energizing accents. ◆ THE SUBGUARD MAGIC ◆ AI Smart Capture: Don’t type. Just snap a photo of your receipt or upload a screenshot. Our on-device AI instantly extracts the service name, price, and next billing date in seconds. Quick Add: Access a pre-loaded library of popular services (Netflix, Spotify, Amazon, etc.) to build your dashboard with just two taps. ◆ DEFEND YOUR MONEY ◆ Early Renewal Alerts: Get smart notifications 24 or 48 hours before a charge hits. Never miss a cancellation window again. Free Trial Tracker: We’ll warn you before that "free" week turns into a heavy yearly charge. Flawless Billing Logic: Easily distinguish your monthly fees from your yearly commitments, so you always know your true run rate. Cancel Helper: We don't just track; we guide. Access direct cancellation links for major services right from the app. ◆ 100% PRIVATE & SECURE ◆ Your financial data is none of our business. All data lives securely on your device and syncs privately via your personal iCloud. Zero Bank Connections: We never ask for your bank credentials or track your broader spending. Take control of your cash flow today. Download SubGuard and build your financial shield! ◆ SUBGUARD PRO ◆ Upgrade to Pro to unlock AI Smart Capture, unlimited subscription tracking, and our premium features. Choose the plan that fits your life: Annual Premium: $19.99 / year (Includes a free trial) Lifetime Premium: $49.99 (One-time payment, yours forever) (Payment will be charged to your iTunes account upon purchase confirmation. The Annual subscription will automatically renew unless auto-renewal is turned off at least 24 hours before the end of the current period. Account will be charged for renewal within 24 hours prior to the end of the current period. You can manage your subscription and turn off auto-renewal in your Account Settings.) Privacy Policy: http://subguard.shop/privacy.html Terms and Conditions: http://subguard.shop
Screenshots
Verdict
The clearest difference is ads: Bobby at none against SubGuard AI's shown. Bobby also leads on iOS requirement (14.0 vs 17.0). On price, update cadence, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Bobby sells 6 one-off in-app purchases and SubGuard AI sells 2 in-app purchases, starting at $19.99 per year. Whichever you choose, the download price is not the number that matters.
Bobby ships an update every 2 months, SubGuard AI monthly. The most recent releases landed on September 28, 2026 and September 12, 2026 respectively.
| Parameter | Bobby | SubGuard AI |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (8K ratings) — better | — |
| Positive reviews | 55.8% of reviews | — |
| Number of ratings | 8K — better | — |
| Update frequency | Every 2 months | Monthly — better |
| Ads | No — better | Yes |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 14.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 34 MB | 6 MB |
| Age rating | 4+ | 9+ |
| Developer | Yummygum | 志刚 刘 |
Bugs and requests
Bobby
Reported bugs
10 issues- Notifications don't work
- Crashes on launch
- Everything disappears
- Unreliable and broken
- Glitchy, doesn't work well
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- Notifications are not working
- Notifications randomly stop working
- Notifications come at wrong times
- Subscription data disappeared
- iCloud sync issues
Requested features
11 requests- Add widgets
- Allow editing of subscription details
- Separate monthly and annual subscriptions
- Add ability to mark subscriptions as paid
- Add categories/folders for subscriptions
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- Allow custom icons for subscriptions
- Add ability to hide/pause subscriptions
- Improve notification system
- Add Apple Watch app
- Improve currency conversion
- Add ability to export data
SubGuard AI
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Bobby
- Unlock Subscription Limit$0.99
- Visual Pack$0.99
- Security Pack$0.99
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- Unlock Category Limit$0.99
- All-in-one Pack$1.99
- All-in-one Pack v2$2.99
SubGuard AI
- SubGuard Pro Yearly$19.991 Year
- SubGuard Pro Lifetime$49.99









