Comparison

This vs Annotable

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

This

Enhance your photos by adding labels, descriptions, and commentary. This app offers a clean interface with customizable pointers and automatic text optimization for clarity. Share your annotated images easily across various social media platforms and messaging apps.

Highlights
  • Add pointers, labels, and descriptions
  • 7 expressive pointer designs
  • Adjustable pointer size and position
  • Automatic text legibility optimization
  • Save and share to social media
  • Clean, minimal design
Features
Read full description

Tell the whole story by adding pointers, labels, descriptions, and commentary to your photos. FEATURES: • Awarded “App Store Best of 2016” by Apple • From Tinrocket, creator of Waterlogue (App Store Best of 2014) and Olli (App Store Best of 2017) • Clean, minimal design • Simple, interactive, and fun to use • 7 expressive pointer designs to suit your mood • Easily add, delete, re-size, or re-position pointers • Automatically optimizes text legibility • Save to your phone or share via Instagram, Facebook, Bluesky, Mastodon, Message, Email, and more WHAT PEOPLE ARE SAYING ABOUT THIS BY TINROCKET: “App Store Best of 2016" —Apple “App Store Pick of the Week” —Starbucks “This for iOS makes adding simple annotations to photos dead simple”—Lifehacker “This is an absurdly easy way to add information to photos and send them away.”—MacStories KEEP UP WITH TINROCKET: • Follow @Tinrocket on Instagram for the latest! • We’re here to help: If you have a question or need assistance, you can always email us at support@tinrocket.com • If you like “This,” please consider leaving an App Store review or rating. Every review counts and helps indie developers like ourselves.

About

Annotable

This app provides a comprehensive suite of tools for annotating and marking up images. It offers a wide range of customization options for common annotation elements and unique features like text highlighting on screenshots. The app supports various iOS system integrations for a seamless user experience.

Highlights
  • Common annotation tools (rectangles, text, arrows)
  • Customizable colors, sizes, and fonts
  • Blur and pixelation for obscuring information
  • Spotlights and Loupes for highlighting
  • Text highlighting on screenshots
  • High-resolution output
  • Support for all image types
Features
Read full description

Annotable is the most full-featured all-in-one image annotation tool. Featured by Apple in many places: ● Best of 2016 ● New Apps We Love ● Best Apps to Edit Your Photos ● Best Productivity Apps ● Best Utilities "I’ve finally found the best all-in-one image annotation tool for iOS – Annotable for iPhone and iPad." —— Federico Viticci of MacStories Features (many are free, some are unlocked with purchases): ◉ All the expected common tools: rectangles, ovals, arrows, lines and texts. ◉ Fully customizable: colors, sizes, outlines, fonts… ◉ Stylishly obscure private information with Blur and Pixelation. ◉ Or on the contrary, highlight something with Spotlights. ◉ If you really want to focus on a particular spot use a Loupe. ◉ You can even highlight text on screenshots of apps like Notes, Twitter, and Safari. It feels like magic, and can really save the day when you want to share a web page screenshot with some words highlighted but forgot to select the words when you took the screenshot. ◉ Fully support Action Extension, Photo Editing Extension, Edits Sync via iCloud Photo Library, URL Schemes, 3D Touch, Wide Color…Annotable utilizes your powerful iOS system to the extreme. Distinctions from many other similar Apps: ◆ All the results are high-resolution images. ◆ Not only screenshots but all images are supported. ◆ Large images can be directly annotated and do not have to be cropped.

Screenshots

This4 screens
Annotable4 screens

Verdict

The call

The clearest difference is price: Annotable at Free against This's $2.99. This's advantage is in-app purchases (none vs 8) and review sentiment (86% vs 75%). On rating, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Annotable is free to download; This costs $2.99 up front. Annotable sells 8 one-off in-app purchases. This asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

This holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 530 and 954 respectively. Written reviews point the same way: 86% of This's written reviews are positive against 75% of Annotable's.

UpkeepUpdate frequency

This ships an update every 5 weeks, Annotable every 2 months. The most recent releases landed on October 24, 2026 and October 22, 2026 respectively.

Scorecard4 real differences · 6 level
This versus Annotable: the parameters behind the verdict, then further details
ParameterThisAnnotable
Price$2.99Free — better
Rating4.8 (530 ratings) — better4.6 (954 ratings)
Positive reviews85.6% of reviews — better75.3% of reviews
Number of ratings530954 — better
Update frequencyEvery 5 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNo — betterYes
MonetizationPaidFree with in-app purchases — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.6 — better16.6
Further details — not scored
Size45 MB9 MB
Age rating4+4+
DeveloperTinrocket, LLC凌 王

Customer experience

This

All ratings510 ratings
Positive96.1%
Neutral2.2%
Negative1.8%
Written reviews250 reviews
Positive85.6%
Neutral7.6%
Negative6.8%

Annotable

All ratings885 ratings
Positive91.8%
Neutral3.2%
Negative5.1%
Written reviews190 reviews
Positive75.3%
Neutral5.8%
Negative18.9%

User reviews

This

From 530 App Store ratings

What we love

  • 👍 Simple and easy to use
  • 💡 Elegant and minimalist design
  • 🚀 Quick and efficient annotations
  • 🎨 Clean and professional-looking results
  • 📷 Useful for various applications (real estate, tutorials, etc.)

Room to improve

  • 🔍 Limited customization options (colors, fonts, etc.)
  • 🔀 Difficulty precisely positioning annotations
  • 🐛 Occasional crashes or compatibility issues

Annotable

From 954 App Store ratings

What we love

  • 🚀 Game changer
  • 🚀 Excellent—the built-in iOS markup features pale in comparison
  • 👍 Easy to use
  • 👍 Fantastic!
  • 👍 Amazing App

Room to improve

  • 🐛 Blur broken ios26
  • 🔒 Can't undo
  • 💰 Paid app, free version is worthless
  • 💰 Everything is locked behind a pay wall
  • 💰 Extremely frustrating to use

Bugs and requests

This

Reported bugs

2 issues
  • App crashing when saving to Photos
  • Annotations not aligning properly on certain backgrounds

Requested features

4 requests
  • Additional color options for annotations
  • Ability to add multiple lines or brackets from a single point
  • Option to save original and annotated images separately
  • Support for larger screen sizes and newer devices

Annotable

Reported bugs

5 issues
  • Blur broken ios26
  • Can't save edits on iPad Pro, 14.5.1
  • In-App Purchases do not work
  • Loss of work
  • App freezes occasionally on iPad

Requested features

15 requests
  • Open the app directly to the camera
  • Save images to the app, not to my phone or make a specific folder to save Annotated images
  • Make a Mac version
  • Add insert photo option
  • Add flexible pointers lines
Show 10 more
  • Add an eraser
  • Add undo/redo action buttons
  • Add crop
  • Add a way to adjust transparency of fonts for watermarking
  • Add rotate image
  • Add a way to draw solid boxes with a color of your choosing
  • Add a way to adjust text size
  • Add a way to center the text
  • Add a way to insert and resize images
  • Add a way to make shapes a solid color in addition to outline

In-app purchases

None

This

No in-app purchases

8 purchases

Annotable

One-time8
  • Color Customization$1.99
  • Text Highlighter & Redaction Tool$1.99
  • All Obscuration Styles$1.99
Show 5 more
  • Blur Tool$1.99
  • Spotlight Tool$1.99
  • Loupe Tool$1.99
  • All Text Styles & Fonts$1.99
  • All Features$9.99

Questions

Is This free?
This costs $2.99, with no in-app purchases.
Is Annotable free?
Annotable is free to download, with in-app purchases available.
Which has better reviews, This or Annotable?
This is rated higher. This averages 4.8 out of 5 from 530 ratings, while Annotable averages 4.6 from 954 ratings.
Do This or Annotable have ads?
Neither This nor Annotable shows ads.
Which is updated more often, This or Annotable?
This ships an update every 5 weeks, and Annotable every 2 months. Most recently, This was updated on October 24, 2026 and Annotable on October 22, 2026.

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