Comparison

Simply Wall St vs SubTally

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Simply Wall St

This app provides a comprehensive platform for long-term investors, combining portfolio tracking, institutional-grade research, and market updates. It helps users build and follow investment strategies based on fundamentals, offering insights to make informed decisions and identify potential investment opportunities.

Highlights
  • Portfolio Command Center
  • Institutional-grade research
  • Daily market updates
  • Narratives investing strategy
  • Portfolio import and tracking
  • Performance and valuation analysis
  • Stock discovery tools
Features
Currently charting
Read full description

Simply Wall St is the only end-to-end platform built for the long-term investor. We've created a Portfolio Command Center where 7 million investors come to see the full picture. By combining portfolio tracking and analysis, institutional-grade research, and daily market updates - we give you the power to look past the volatility and stay the course. At the heart of our platform is Narratives - an investing strategy used by the world's most successful investors. Narratives allow you to build, track, and follow a clear thesis for every stock you own - empowering investors to make decisions based on fundamentals rather than hype. The result? You don't just own the stocks - you own the story. HOW DOES IT WORK? Simply Wall St brings everything together - your portfolio, your research, and the market - into one clear, organized view. IMPORT YOUR PORTFOLIO, QUICKLY AND SECURELY It's time to retire the manual spreadsheets and fragmented data. Get a true view of your portfolio in one place - because you can't master what you can't see. FINALLY SEE THE FULL PICTURE Clearly analyze your true performance, dividend health, and intrinsic valuation. We help you spot the hidden risks before they become headlines. FIND YOUR NEXT HIDDEN GEM Stop the countless hours of research. We give you the discovery tools you can use to customize and surface the data points that matter across 120,000 global stocks. ACT WITH REAL CONVICTION Stop reacting and start deciding. Validate every move with trusted insights and daily market updates - so when you make a move, you do it with confidence. Explore our premium features or stick with our 'free forever' plan. While the Simply Wall St app is primarily available in English, we are excited to announce that our company reports are now available in Spanish, German, Korean, Japanese, French, Italian, Dutch, Turkish and Swedish. We are continuously working on translating more sections and plan to make the entire app accessible in multiple languages in the future. Stay tuned for more updates!

About

SubTally

This app helps you track all your recurring monthly and annual expenses, like streaming services and software subscriptions. It displays your total spending, sorts by renewal date, and offers local reminders before bills are due. All data is stored locally on your device for maximum privacy.

Highlights
  • Monthly and annual spend total
  • Sort subscriptions by renewal date
  • Local reminders before renewal
  • Mark trials and paused subscriptions
  • Pre-set services with icons
  • Custom service addition
  • Export data as CSV
Features
Read full description

SubTally is a quiet little app for the streaming, software and small monthly things that quietly stack up. No accounts. No cloud. No tracking. Just your subscriptions, tallied on your device — so you can finally see what you're actually paying for each month. WHAT IT DOES - One hero total — your monthly and annual spend, normalised across weekly, monthly, quarterly and yearly cycles, right at the top of the home screen. - Sorted by renewal — active subscriptions are ordered by what's coming next, so the bill that matters tomorrow is at the top. - Local reminders — get nudged the day before a renewal, scheduled directly on your phone. No push servers, no notification middleman. - Trials and pauses — mark anything as a free trial or temporarily paused. Those don't roll into your monthly total, only what you're actually paying. - 42 ready-to-go services — Netflix, Spotify, Notion, iCloud+, Disney+, YouTube Premium and more, each with the right icon and colour. Or add anything custom in seconds. - Made to match — light, dark or automatic, paired with seven accent colours (teal, blue, indigo, purple, rose, orange, green). - Export anytime — send your full list out as a CSV through the system share sheet. Your data, your move. PRIVACY BY DESIGN SubTally has no backend. It does not connect to any server. It does not collect, transmit or store any of your data on the internet. Everything you enter lives in local storage on your iPhone, and that's where it stays. The app behaves identically in airplane mode as it does online. No sign-up. No login. No analytics SDK. No advertising. No trackers of any kind. ONE-TIME PURCHASE SubTally is a one-time AU$0.99 download. No subscription to track a subscription tracker. No in-app purchases, no premium tier, no upsells. REQUIREMENTS - iPhone running iOS 16 or later - Works fully offline

Screenshots

Simply Wall St4 screens
SubTally4 screens

Verdict

The call

The clearest difference is price: Simply Wall St at Free against SubTally's $0.49. Simply Wall St also leads on chart position (#106 vs unranked). SubTally's advantage is in-app purchases (none vs 1) and ads (none vs shown). On update cadence, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Simply Wall St is free to download; SubTally costs $0.49 up front. Simply Wall St sells 1 in-app purchase, starting at $259.99 per year. SubTally asks for nothing beyond the download.

UpkeepUpdate frequency

Simply Wall St ships an update weekly, SubTally every 10 days. The most recent releases landed on October 23, 2026 and October 17, 2026 respectively.

Scorecard6 real differences · 5 level
Simply Wall St versus SubTally: the parameters behind the verdict, then further details
ParameterSimply Wall StSubTally
PriceFree — better$0.49
Rating4.6 (2.4K ratings) — better—
Positive reviews83.6% of reviews100.0% of reviews — better
Number of ratings2.4K — better—
Update frequencyWeekly — betterEvery 10 days
AdsYesNo — better
In-app purchasesYesNo — better
MonetizationFree with in-app purchases — betterPaid
Best chart rank#106 — better—
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS14.0 — better15.1
Further details — not scored
Size29 MB30 MB
Age rating4+4+
DeveloperSimply Wall StBENJAMIN ERIC EDWARDS

Customer experience

Simply Wall St

All ratings2,412 ratings
Positive91.8%
Neutral3.1%
Negative5.1%
Written reviews672 reviews
Positive83.6%
Neutral6.4%
Negative10.0%

SubTally

Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Simply Wall St

Reported bugs

5 issues
  • Inability to delete or add stocks to portfolio
  • Inconsistent data across devices
  • Frequent crashes or freezes
  • Login and authentication problems
  • Compatibility issues with newer iOS versions

Requested features

5 requests
  • Add support for more stock exchanges and markets
  • Improve portfolio management and tracking features
  • Provide more customization options
  • Integrate with popular trading platforms
  • Offer a more affordable subscription model

SubTally

Not enough reviews yet to summarise bugs or requests.

In-app purchases

1 purchases

Simply Wall St

Subscriptions1
  • Unlimited Yearly$259.991 Year
None

SubTally

No in-app purchases

Questions

Is Simply Wall St free?
Simply Wall St is free to download, with in-app purchases available.
Is SubTally free?
SubTally costs $0.49, with no in-app purchases.
Do Simply Wall St or SubTally have ads?
Simply Wall St shows ads; SubTally does not.
Which is updated more often, Simply Wall St or SubTally?
Simply Wall St ships an update weekly, and SubTally every 10 days. Most recently, Simply Wall St was updated on October 23, 2026 and SubTally on October 17, 2026.

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