Comparison

Format vs Portfolio Website Builder

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Format

Build and manage a professional online portfolio with beautiful themes and integrated business tools. Showcase your work, promote and sell it, and update your site on the go. This platform supports creatives at every stage of their business.

Highlights
  • Build stunning online portfolios
  • Manage gallery and collection pages
  • Create and edit blog posts
  • Promote and sell your work
  • Update website on the go
  • Password protect galleries
Features
Read full description

Meet Format, the portfolio platform that empowers creatives to succeed. A website builder and so much more, with beautiful themes that showcase your work alongside integrated business tools. Whether you’re just getting started or you’re a full-time professional, Format has the tools and support you need at every stage of your business. Build a stunning online portfolio in minutes, promote, and sell your work all in one spot. **Voted most trusted by creative professionals across the globe, Format is the top choice to build your website.** Overview Change your website on the go with the Format app. Update in real time and see how it looks with your overall site — in one streamlined workflow. You can quickly upload a photo, rearrange it, and view the changes on your live portfolio. Or easily manage your website navigation using our Site Menu tab. When you’re done, a simple tap brings you right back to the app to continue editing. App Features Create and Manage Gallery Pages • Create, edit, and rearrange your galleries however you like • Upload photos, link videos, and add text easily and intuitively • Access and seamlessly share your portfolio content with others • Password protect your website and galleries from unwanted visitors • Edit image and video captions using our formatting tools, or with your own custom HTML code • Manage your portfolio website’s menu from the Site Menu tab • Upload photos from other apps using Format’s Share Extension Create and Manage Collection Pages • Create a visual menu to display your portfolio in a way that reflects your brand • Link to similar galleries and pages in your website • Efficient way to categorize work all in one place for simple navigation Create a Blog • Create and edit blog posts directly from your phone with an intuitive CMS • Add videos and images from your camera roll, existing Format galleries, or Dropbox • Rearrange images in an image set and choose the display style without leaving the app • Grow your audience by providing behind-the-scenes access to your work Support • Fast and friendly support in every time zone • 24/7 help for all users What Our Users are Saying About Us • “Format has helped me contextualize my work in a way that no other platform has before. The ability to add multiple text elements throughout a gallery, the fully customizable design templates, and the intuitive drag-and-drop feature have all enabled me to display my work as an immersive visual narrative.” • “With Format and their very helpful, responsive team, I have been able to build myself and maintain an impressive website which I am at ease with and happy and proud to share with future employers and business contacts. The platform is so straightforward and intuitive, and if you ever need help, the team is always on hand to help.” • “I set up and customized a website theme in about 30 minutes, now that I know the ins and outs! Format rocks, and I love your customer service.” Whether you’re a photographer, illustrator, designer, videographer, model, artist, or influencer, Format makes it easy to captivate your audience with a head-turning online portfolio website. Follow us on Facebook at https://www.facebook.com/useformat Got questions? Visit http://help.format.com/

About

Portfolio Website Builder

Create and manage a professional online portfolio with unlimited projects, blogs, and content pages. Showcase high-resolution photos and 4K videos with responsive templates. Monetize your content through built-in subscription options for fans.

Highlights
  • Unlimited portfolios, projects, and pages
  • High-resolution photo and 4K video uploads
  • Responsive, creative-focused templates
  • Built-in subscription monetization
  • Instant publishing
  • 14-day free trial
Read full description

Welcome to Portfolio, the ultimate website builder designed exclusively for creative professionals. Whether you're a photographer, actress, model, or artist, Portfolio lets you create, customize, and manage your website seamlessly from your iOS device or desktop. UNLEASH YOUR CREATIVITY WITHOUT LIMITS - Create and manage unlimited portfolios, projects, blogs, and content pages. - Upload unlimited high-resolution photos and 4K videos to showcase your best work. - Instantly publish your site with a single tap from your iOS device. DESIGNED FOR CREATIVE PROFESSIONALS, NOT BUSINESSES Unlike generic website builders, our templates are crafted specifically for creative professionals. With a growing collection of fully responsive designs, you can switch templates anytime to keep your website fresh and inspiring. BUILT-IN MONETIZATION Want to offer exclusive content? Stop competing on overcrowded platforms. With Portfolio’s built-in subscription model, you can create premium blog-style posts with photos, videos, and text, and make them available to your fans via paid subscriptions — generating recurring monthly revenue directly through your website. TRY IT FREE FOR 14 DAYS Enjoy full access to all features during your 14-day free trial. After the trial, a subscription is required to continue creating and hosting your website. Start building your creative online presence today with Portfolio. Let your work shine, free from distractions and ads. SUBSCRIPTION PRICING AND TERMS - Please view the In-App Purchase section for pricing. - Subscriptions do NOT automatically renew. If you take no action, your subscription will expire in 365 days and you will not be automatically charged again. Instead you will have the option to renew your subscription at the end of its current term or simply let it expire. - Subscriptions are nonrefundable, so please choose this option carefully.

Screenshots

Format4 screens
Portfolio Website Builder4 screens

Verdict

The call

The clearest difference is rating: Portfolio Website Builder at 5.0 against Format's 1.0. Portfolio Website Builder also leads on ads (none vs shown). Format's advantage is in-app purchases (none vs 1) and review sentiment (48% vs 25%). On price, ratings volume, update cadence and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Portfolio Website Builder sells 1 one-off in-app purchase. Format asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Portfolio Website Builder holds the better App Store score, 5.0 against 1.0. Both are backed by a comparable volume of ratings — 1 and 1 respectively. Written reviews complicate that: 48% of Format's written reviews are positive against 25% of Portfolio Website Builder's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Format ships an update every 2 months, Portfolio Website Builder every 5 weeks. The most recent releases landed on September 18, 2026 and September 8, 2026 respectively.

Scorecard5 real differences · 5 level
Format versus Portfolio Website Builder: the parameters behind the verdict, then further details
ParameterFormatPortfolio Website Builder
PriceFreeFree
Rating1.0 (1 ratings)5.0 (1 ratings) — better
Positive reviews47.6% of reviews — better25.0% of reviews
Number of ratings11
Update frequencyEvery 2 monthsEvery 5 weeks — better
AdsYesNo — better
In-app purchasesNo — betterYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPod — betteriPhone
Requires iOS13.0 — better17.6
Further details — not scored
Size36 MB20 MB
Age rating4+4+
DeveloperIdeaform Inc.Pixegram, LLC

Customer experience

Format

All ratings1 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews82 reviews
Positive47.6%
Neutral11.0%
Negative41.5%

Portfolio Website Builder

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive25.0%
Neutral0.0%
Negative75.0%

Bugs and requests

Format

Reported bugs

15 issues
  • App crashes
  • App freezes
  • App quits
  • Errors during large uploads
  • Crashes when adding external links
Show 10 more
  • Cannot delete submenus
  • App glitches
  • App force closing
  • General errors
  • App doesn't refresh changes
  • Wrong password issues
  • Website deactivated
  • Blog option never works
  • App doesn't work on M1 iPad Pro
  • Sliver of UI on launch

Requested features

19 requests
  • iPad version
  • iPad OS support
  • Android version
  • Client gallery viewing
  • Client selection viewing
Show 14 more
  • Workflow service on app
  • iPad optimized app
  • Full site features in app
  • Editing pages
  • Editing text
  • Adding captions
  • Editing text pages
  • Upload to blog section
  • Access proofing pages
  • Manage blogs
  • Move or copy images between galleries
  • Edit website menu
  • Edit gallery order
  • Dark mode

Portfolio Website Builder

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Format

No in-app purchases

1 purchases

Portfolio Website Builder

One-time1
  • Portfolio 1 Year Subscription$99.99

Questions

Is Format free?
Format is free to download, with no in-app purchases.
Is Portfolio Website Builder free?
Portfolio Website Builder is free to download, with in-app purchases available.
Which has better reviews, Format or Portfolio Website Builder?
Portfolio Website Builder is rated higher. Format averages 1.0 out of 5 from 1 ratings, while Portfolio Website Builder averages 5.0 from 1 ratings.
Do Format or Portfolio Website Builder have ads?
Format shows ads; Portfolio Website Builder does not.
Which is updated more often, Format or Portfolio Website Builder?
Format ships an update every 2 months, and Portfolio Website Builder every 5 weeks. Most recently, Format was updated on September 18, 2026 and Portfolio Website Builder on September 8, 2026.

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