REX (Retail Excellence) vs OptimMerchandising
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
REX (Retail Excellence)
This app helps field representatives for a retail merchandising service manage their work. It allows them to see assigned tasks, fill out in-store reports, capture images, and submit their work directly from their mobile device.
- View assigned work by location
- Complete store report questionnaires
- Take photos within the app
- Submit reports easily
- Manage retail merchandising tasks
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REX (Retail Excellence) is a mobile application for Retail Merchandising Services, Inc. field representatives that allows them to view their assigned work and complete reports in store. This allows reps to easily view their scheduled services by location, complete their store report questionnaires, take photos, and submit reports.
OptimMerchandising
Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.
- Store and merchandising audit tracking
- Customizable forms for various audit types
- Built-in store stock take
- Barcode scanning
- Real-time data collection and reporting
- Customizable workflows for merchandisers
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Store and Merchandising Audit Made Easy. The OptimMerchandising app helps you simplify and track retail audit and merchandising. OptimMerchandising will improve your retail audit process in two ways: • Make the work of your merchandisers easier and faster, • Simplify the supervision of retail audits with actionable reports. No more guesswork for your merchandisers: you can define their workflows with a lot of granularity. Once they log into the Optim Merchandising app, they will have their list of outlets to visit and just need follow the workflow for each visit. Optim Merchandising makes it easy for you to add large number of products, brands, price lists, outlets and more. Built on many years of working with the retail industry, Optim Merchandising is a simple to use and yet very powerful tool. Once audits are completed, data is collected in real time into detailed reports from which you can gain insight and take action to optimise your sales Features Overview • Intuitive mobile app for merchandisers and store auditors. • Create Store Audit, Inventory, Merchandising Audit, Store Execution Audit through customizable forms. • Built in Store Stock Take. • Barcode scanning directly from mobile device. • High granularity in masters creation (products, store models, price lists, brands and more). • Easy import of data in bulk. • Fully customisable workflows can be created for merchandisers. • Real-time data collection. • Easily make changes that will be instantly applied across stores and merchandisers. • Multiple detailed and actionable reports (clients, retailers, out-of-stock, visits and more). • Fully secured and 100% cloud-based. • Outstanding support.
Screenshots
Verdict
The clearest difference is review sentiment: OptimMerchandising at 71% against REX (Retail Excellence)'s 14%. OptimMerchandising also leads on update cadence (monthly vs every 2 months) and iOS requirement (13.0 vs 15.0). REX (Retail Excellence)'s advantage is rating (2.0 vs 1.3) and ratings volume (29 vs 3). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
REX (Retail Excellence) holds the better App Store score, 2.0 against 1.3. That said, the two scores are not equally well evidenced: REX (Retail Excellence) has 29 ratings behind it against 3, so its average is the more settled of the two. Written reviews complicate that: 14% of REX (Retail Excellence)'s written reviews are positive against 71% of OptimMerchandising's, so the app with the better star average is not the one people write more warmly about.
REX (Retail Excellence) ships an update every 2 months, OptimMerchandising monthly. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.
| Parameter | REX (Retail Excellence) | OptimMerchandising |
|---|---|---|
| Price | Free | Free |
| Rating | 2.0 (29 ratings) — better | 1.3 (3 ratings) |
| Positive reviews | 14.3% of reviews | 71.4% of reviews — better |
| Number of ratings | 29 — better | 3 |
| Update frequency | Every 2 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 57 MB | 39 MB |
| Age rating | 4+ | 4+ |
| Developer | Retail Merchandising Services | Powata |
Customer experience
REX (Retail Excellence)
OptimMerchandising
In-app purchases
REX (Retail Excellence)
No in-app purchases
OptimMerchandising
No in-app purchases
Questions
Is REX (Retail Excellence) free?
Is OptimMerchandising free?
Which has better reviews, REX (Retail Excellence) or OptimMerchandising?
Do REX (Retail Excellence) or OptimMerchandising have ads?
Which is updated more often, REX (Retail Excellence) or OptimMerchandising?
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