Comparison

REX (Retail Excellence) vs OptimMerchandising

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

REX (Retail Excellence)

This app helps field representatives for a retail merchandising service manage their work. It allows them to see assigned tasks, fill out in-store reports, capture images, and submit their work directly from their mobile device.

Highlights
  • View assigned work by location
  • Complete store report questionnaires
  • Take photos within the app
  • Submit reports easily
  • Manage retail merchandising tasks
Features
Read full description

REX (Retail Excellence) is a mobile application for Retail Merchandising Services, Inc. field representatives that allows them to view their assigned work and complete reports in store. This allows reps to easily view their scheduled services by location, complete their store report questionnaires, take photos, and submit reports.

About

OptimMerchandising

Streamline retail execution and merchandising audits with this intuitive mobile tool. It simplifies store audits, inventory tracking, and merchandising tasks for merchandisers and supervisors, providing real-time data and actionable reports to optimize sales.

Highlights
  • Store and merchandising audit tracking
  • Customizable forms for various audit types
  • Built-in store stock take
  • Barcode scanning
  • Real-time data collection and reporting
  • Customizable workflows for merchandisers
Features
Read full description

Store and Merchandising Audit Made Easy. The OptimMerchandising app helps you simplify and track retail audit and merchandising. OptimMerchandising will improve your retail audit process in two ways: • Make the work of your merchandisers easier and faster, • Simplify the supervision of retail audits with actionable reports. No more guesswork for your merchandisers: you can define their workflows with a lot of granularity. Once they log into the Optim Merchandising app, they will have their list of outlets to visit and just need follow the workflow for each visit. Optim Merchandising makes it easy for you to add large number of products, brands, price lists, outlets and more. Built on many years of working with the retail industry, Optim Merchandising is a simple to use and yet very powerful tool. Once audits are completed, data is collected in real time into detailed reports from which you can gain insight and take action to optimise your sales Features Overview • Intuitive mobile app for merchandisers and store auditors. • Create Store Audit, Inventory, Merchandising Audit, Store Execution Audit through customizable forms. • Built in Store Stock Take. • Barcode scanning directly from mobile device. • High granularity in masters creation (products, store models, price lists, brands and more). • Easy import of data in bulk. • Fully customisable workflows can be created for merchandisers. • Real-time data collection. • Easily make changes that will be instantly applied across stores and merchandisers. • Multiple detailed and actionable reports (clients, retailers, out-of-stock, visits and more). • Fully secured and 100% cloud-based. • Outstanding support.

Screenshots

REX (Retail Excellence)3 screens
OptimMerchandising4 screens

Verdict

The call

The clearest difference is review sentiment: OptimMerchandising at 71% against REX (Retail Excellence)'s 14%. OptimMerchandising also leads on update cadence (monthly vs every 2 months) and iOS requirement (13.0 vs 15.0). REX (Retail Excellence)'s advantage is rating (2.0 vs 1.3) and ratings volume (29 vs 3). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

REX (Retail Excellence) holds the better App Store score, 2.0 against 1.3. That said, the two scores are not equally well evidenced: REX (Retail Excellence) has 29 ratings behind it against 3, so its average is the more settled of the two. Written reviews complicate that: 14% of REX (Retail Excellence)'s written reviews are positive against 71% of OptimMerchandising's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

REX (Retail Excellence) ships an update every 2 months, OptimMerchandising monthly. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.

Scorecard5 real differences · 5 level
REX (Retail Excellence) versus OptimMerchandising: the parameters behind the verdict, then further details
ParameterREX (Retail Excellence)OptimMerchandising
PriceFreeFree
Rating2.0 (29 ratings) — better1.3 (3 ratings)
Positive reviews14.3% of reviews71.4% of reviews — better
Number of ratings29 — better3
Update frequencyEvery 2 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.013.0 — better
Further details — not scored
Size57 MB39 MB
Age rating4+4+
DeveloperRetail Merchandising ServicesPowata

Customer experience

REX (Retail Excellence)

All ratings29 ratings
Positive17.2%
Neutral10.3%
Negative72.4%
Written reviews7 reviews
Positive14.3%
Neutral28.6%
Negative57.1%

OptimMerchandising

All ratings3 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews7 reviews
Positive71.4%
Neutral0.0%
Negative28.6%

In-app purchases

None

REX (Retail Excellence)

No in-app purchases

None

OptimMerchandising

No in-app purchases

Questions

Is REX (Retail Excellence) free?
REX (Retail Excellence) is free to download, with no in-app purchases.
Is OptimMerchandising free?
OptimMerchandising is free to download, with no in-app purchases.
Which has better reviews, REX (Retail Excellence) or OptimMerchandising?
REX (Retail Excellence) is rated higher. REX (Retail Excellence) averages 2.0 out of 5 from 29 ratings, while OptimMerchandising averages 1.3 from 3 ratings.
Do REX (Retail Excellence) or OptimMerchandising have ads?
Neither REX (Retail Excellence) nor OptimMerchandising shows ads.
Which is updated more often, REX (Retail Excellence) or OptimMerchandising?
REX (Retail Excellence) ships an update every 2 months, and OptimMerchandising monthly. Most recently, REX (Retail Excellence) was updated on November 6, 2026 and OptimMerchandising on November 2, 2026.

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