Ivy Therapy vs ETHOS
Price, ratings, monetisation and update history for both apps, side by side โ with what reviewers say about each.
Ivy Therapy
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The Ivy Therapy app makes booking your appointments even easier. You're just a few taps away from feeling good and looking great! With our App, you can: * Book your next appointment 24/7 * Meet our team and choose your favourite * Keep a record of your appointments * Register and manage your account And More
ETHOS
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Ethos is the AI-powered personal growth app for relationships, dating, and breakups. Designed to feel like a real coach, not a generic chatbot, Ethos helps you improve communication, confidence, emotional consistency, boundaries, attachment patterns, dating behaviour, and relationship awareness through deeply personalised guidance. Whether you're trying to build a healthier relationship, stop repeating unhealthy patterns, recover after heartbreak, or become more confident while dating, Ethos helps turn self-awareness into real behavioural growth. FEATURES โข AI Relationship Coaching Get personalised coaching conversations tailored to your current relationship challenges, emotional patterns, and weekly goals. โข Weekly Focus System Set one powerful focus each week and receive a personalised growth plan built around your real-life behaviours and emotional patterns. โข Daily Momentum Actions Small daily actions designed to create real emotional progress, stronger communication, healthier habits, and better self-control. โข Deep Emotional Insights Unlock AI-generated insights into your communication style, consistency, emotional reactions, confidence, and relationship patterns. โข Relationship & Dating Growth Improve conflict handling, emotional regulation, boundaries, confidence, attraction patterns, trust, and connection. โข Breakup Recovery Support Recover with structure, emotional clarity, healthier habits, and guided healing after heartbreak or difficult endings. โข Attachment & Love Language Insights Explore your emotional patterns, attachment tendencies, communication needs, and relationship dynamics. โข Progress Tracking Track your emotional growth week by week and build stronger self-awareness over time. ETHOS PRO SUBSCRIPTIONS ETHOS Pro Monthly โ 1 month auto-renewing subscription ETHOS Pro Yearly โ 1 year auto-renewing subscription ETHOS Pro unlocks unlimited AI coaching, advanced insight reports, voice input, attachment style insights, deeper relationship analysis, and premium growth features. Payment will be charged to your Apple ID account at confirmation of purchase. Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current period. You can manage and cancel subscriptions in your App Store account settings. Ethos is built for people who want real growth, not surface-level advice. The more you use Ethos, the more personalised your coaching, insights, and growth plans become. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://joinethos.app/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: Ivy Therapy at none against ETHOS's 2. Ivy Therapy also leads on iOS requirement (13.0 vs 18.2). ETHOS's advantage is update cadence (every 2 days vs every 10 months). On price, ads and device support there is nothing between them.
Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS
Both are free to download. ETHOS sells 2 in-app purchases, starting at $6.99 per month. Ivy Therapy asks for nothing beyond the download.
Ivy Therapy ships an update every 10 months, ETHOS every 2 days. The most recent releases landed on November 6, 2026 and October 31, 2026 respectively.
| Parameter | Ivy Therapy | ETHOS |
|---|---|---|
| Price | Free | Free |
| Update frequency | Every 10 months | Every 2 days โ better |
| Ads | No | No |
| In-app purchases | No โ better | Yes |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 13.0 โ better | 18.2 |
| Further details โ not scored | ||
| Size | 49 MB | 28 MB |
| Age rating | 4+ | 12+ |
| Developer | Phorest | John Ilett |
In-app purchases
Ivy Therapy
No in-app purchases
ETHOS
- ETHOS Pro Monthly$6.991 Month
- ETHOS Pro Yearly$59.991 Year








