Comparison

Ivy Therapy vs ETHOS

Price, ratings, monetisation and update history for both apps, side by side โ€” with what reviewers say about each.

Head to head
About

Ivy Therapy

Features
Read full description

The Ivy Therapy app makes booking your appointments even easier. You're just a few taps away from feeling good and looking great! With our App, you can: * Book your next appointment 24/7 * Meet our team and choose your favourite * Keep a record of your appointments * Register and manage your account And More

About

ETHOS

Features
Read full description

Ethos is the AI-powered personal growth app for relationships, dating, and breakups. Designed to feel like a real coach, not a generic chatbot, Ethos helps you improve communication, confidence, emotional consistency, boundaries, attachment patterns, dating behaviour, and relationship awareness through deeply personalised guidance. Whether you're trying to build a healthier relationship, stop repeating unhealthy patterns, recover after heartbreak, or become more confident while dating, Ethos helps turn self-awareness into real behavioural growth. FEATURES โ€ข AI Relationship Coaching Get personalised coaching conversations tailored to your current relationship challenges, emotional patterns, and weekly goals. โ€ข Weekly Focus System Set one powerful focus each week and receive a personalised growth plan built around your real-life behaviours and emotional patterns. โ€ข Daily Momentum Actions Small daily actions designed to create real emotional progress, stronger communication, healthier habits, and better self-control. โ€ข Deep Emotional Insights Unlock AI-generated insights into your communication style, consistency, emotional reactions, confidence, and relationship patterns. โ€ข Relationship & Dating Growth Improve conflict handling, emotional regulation, boundaries, confidence, attraction patterns, trust, and connection. โ€ข Breakup Recovery Support Recover with structure, emotional clarity, healthier habits, and guided healing after heartbreak or difficult endings. โ€ข Attachment & Love Language Insights Explore your emotional patterns, attachment tendencies, communication needs, and relationship dynamics. โ€ข Progress Tracking Track your emotional growth week by week and build stronger self-awareness over time. ETHOS PRO SUBSCRIPTIONS ETHOS Pro Monthly โ€“ 1 month auto-renewing subscription ETHOS Pro Yearly โ€“ 1 year auto-renewing subscription ETHOS Pro unlocks unlimited AI coaching, advanced insight reports, voice input, attachment style insights, deeper relationship analysis, and premium growth features. Payment will be charged to your Apple ID account at confirmation of purchase. Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current period. You can manage and cancel subscriptions in your App Store account settings. Ethos is built for people who want real growth, not surface-level advice. The more you use Ethos, the more personalised your coaching, insights, and growth plans become. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://joinethos.app/privacy

Screenshots

Ivy Therapy3 screens
ETHOS4 screens

Verdict

The call

The clearest difference is in-app purchases: Ivy Therapy at none against ETHOS's 2. Ivy Therapy also leads on iOS requirement (13.0 vs 18.2). ETHOS's advantage is update cadence (every 2 days vs every 10 months). On price, ads and device support there is nothing between them.

Scored on Price ยท Rating ยท Positive reviews ยท Number of ratings ยท Update frequency ยท Ads ยท In-app purchases ยท Monetization ยท Best chart rank ยท Devices ยท Requires iOS

CostPrice ยท In-app purchases ยท Ads ยท Monetization

Both are free to download. ETHOS sells 2 in-app purchases, starting at $6.99 per month. Ivy Therapy asks for nothing beyond the download.

UpkeepUpdate frequency

Ivy Therapy ships an update every 10 months, ETHOS every 2 days. The most recent releases landed on November 6, 2026 and October 31, 2026 respectively.

Scorecard3 real differences ยท 3 level
Ivy Therapy versus ETHOS: the parameters behind the verdict, then further details
ParameterIvy TherapyETHOS
PriceFreeFree
Update frequencyEvery 10 monthsEvery 2 days โ€” better
AdsNoNo
In-app purchasesNo โ€” betterYes
DevicesiPhone, iPodiPhone, iPad
Requires iOS13.0 โ€” better18.2
Further details โ€” not scored
Size49 MB28 MB
Age rating4+12+
DeveloperPhorestJohn Ilett

In-app purchases

None

Ivy Therapy

No in-app purchases

2 purchases

ETHOS

Subscriptions2
  • ETHOS Pro Monthly$6.991 Month
  • ETHOS Pro Yearly$59.991 Year

Questions

Is Ivy Therapy free?
Ivy Therapy is free to download, with no in-app purchases.
Is ETHOS free?
ETHOS is free to download, with in-app purchases available.
Do Ivy Therapy or ETHOS have ads?
Neither Ivy Therapy nor ETHOS shows ads.
Which is updated more often, Ivy Therapy or ETHOS?
Ivy Therapy ships an update every 10 months, and ETHOS every 2 days. Most recently, Ivy Therapy was updated on November 6, 2026 and ETHOS on October 31, 2026.

Other comparisons