AD Certify vs ID Auditor

AD Certify (TM) is our new Avery Dennison Brand Protection mobile app that enables our Customers to quickly check the authenticity, record inspection activity and more. Now brand inspectors can simply scan a 2D code on the Brand Protection label with their smartphone -- and from anywhere in the world -- they can instantly verify the authenticity of an item.

Verified Products. Connected Commerce. Real-World Intelligence. ID Auditor by Vi3 enables brands, retailers, and field teams to verify product authenticity, detect tampering, and capture real-time supply chain intelligence directly from a connected product label. Designed for enterprise deployment across footwear, apparel, and consumer goods, ID Auditor transforms every product interaction into operational visibility and brand protection. What ID Auditor Enables: Authenticate Products Instantly • Validate serialized product identities • Detect duplicate or suspicious IDs • Identify potential diversion or counterfeit activity Monitor Product Integrity • Capture tampering or label manipulation evidence • Log structured case details with supporting images • Escalate issues in real time Gain Supply Chain Intelligence • Record product events across retail, distribution, and field audits • Compare expected vs. actual shipment or inventory data • Strengthen compliance and traceability programs Support Connected Product Strategies • Power digital product passport initiatives • Enhance resale, circularity, and sustainability programs • Drive accountability across manufacturing and retail operations Built for Enterprise Teams ID Auditor is trusted by global brands managing billions of serialized product IDs worldwide. The app integrates into broader connected product ecosystems to ensure secure, scalable product verification at the item level. Whether auditing retail floors, investigating diversion, or validating inbound shipments, ID Auditor delivers actionable intelligence where it matters most. Note: Access requires an authorized enterprise account.