Comparison

Plann vs develop.

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Plann

This app helps you schedule and manage content for multiple social media platforms, including Instagram, Facebook, and TikTok. It offers pre-written captions, hashtags, and content ideas to streamline your social media strategy and boost engagement. You can also preview your feed and edit photos before posting.

Highlights
  • Cross-platform content scheduling
  • Pre-written captions and hashtags
  • Content ideas and prompts
  • Photo editor with filters and text
  • Instagram feed preview
  • Post analytics
Features
Read full description

Plann by Linktree – Intelligent ALL-IN-ONE Scheduler for Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube Shorts! Effortlessly rearrange, manage, and automatically schedule content for Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube Shorts. Enhance your social media strategy with Cross Post by sharing a single post across all platforms. Customize your content for each platform to connect with different audiences, saving you time while boosting your social media impact. Find pre-written captions, pre-researched hashtags, free stock videos, and content ideas for over 50 industries, flash sales, and seasonal promotions to make social media easy! Join over 3,000,000 creators, businesses, and global e-commerce shops already using Plann to 10x their social media results across the globe. Turbocharge your results without having to think on your own. Plann gives you ideas, helps plan a strategy, finds free video and photo content, and automatically posts to Instagram for you! FEATURED IN VOGUE, COSMOPOLITAN, SOCIAL MEDIA MARKETING WORLD, INSTYLE MAGAZINE, CEO MAGAZINE, BUZZFEED, AND THE DAILY MAIL. OVER 35,000 5-star reviews. 9 international awards. Trusted in over 220 countries. Beautifully easy. Plann is everything you need to grow your Instagram influence, Facebook following, TikTok followers, and YouTube Shorts audience all in one place. BONUS! Use Plann on your computer, synced in real-time for you or your team! Instagram. Facebook. TikTok. LinkedIn. Pinterest. YouTube Shorts. Download now to get started for free. DONE FOR YOU HASHTAGS AND CAPTIONS - Pre-researched hashtags to suit every type of post! - Pre-written captions so you’re never stuck for anything to post - Daily content prompts and social media calendar for important dates FREE PROFESSIONAL PICTURE EDITOR - Retouch, whiten, brighten, and resize to make professional-looking photos - Add filters, stickers, borders, and artistic text with font tools - Add your own logo over your stories and posts SEAMLESS DRAG + DROP - Create beautiful Instagram themes - Design layout to curate a professional photo grid - Preview your entire gallery before you post AUTO SCHEDULE INSTAGRAM POSTS + STORIES + CAROUSELS + REELS - Craft posts ready to Plann to publish for you - Monthly and Weekly Calendar views - Available in offline mode MULTIPLE PLATFORMS IN HALF THE TIME - Instantly share your content across all platforms with cross post - Tailor content for each platform to enhance engagement and connect with different audiences. - Upload from Apple Photos, Google Drive, Dropbox, and more UNIQUE STRATEGY TOOLS FOR INSTAGRAM + FACEBOOK + LINKEDIN + PINTEREST + TIKTOK + YOUTUBE SHORTS - Content prompts for 50+ industries on what to post - Add your own placeholders or use our successful default themes BEST TIME TO POST INSTAGRAM + FACEBOOK - Gain insights with Instagram analytics for best-performing posts, likes, follower growth, and locations - Learn your best times to post! - Best performing color swatches so you can post more of what people like! MANAGE MULTIPLE ACCOUNTS FOR INSTAGRAM + FACEBOOK + LINKEDIN + PINTEREST + TIKTOK + YOUTUBE SHORTS - Preview and manage multiple social media brands - Invite others to manage your accounts together MORE - Team chat and approval flows - Respond to your comments and mentions directly from Plann! - Easy-to-use interface that doesn’t get in the way of your success - Organize your media so you never lose it Privacy Policy + Terms of use: https://plannthat.com/plann-privacy-and-terms-of-use/ We’d love to hear from you! Instagram: @plannthat HELP? VISIT: help.plannthat.com Email: support@plannthat.com In-App: MENU > Help

About

develop.

Features
Read full description

develop. is a quiet daily record of how you actually felt. take one photo a day. tag the mood. it develops overnight and reveals the next morning at 7am, the way a roll of film used to come back from the lab. no feed to scroll, no likes to chase. just an honest picture of your days. how it works · one photo, once a day. · choose from eight emotion families, then the exact word for it. · add a private note if you want to say more. it is yours alone. · the photo develops overnight and reveals at 7am. look back · your month and your year, drawn as maps of colour. one shade per mood. · tap any day to reopen that photo and its note. · your whole history, free. · save any of it as a clean image to keep or share. see your patterns · mood insights show what you have mostly felt, how often you showed up, and your most-used word, by month or by year. a gentler community, if you want it · post a photo anonymously to a global feed, or keep everything private. · it is off unless you choose it, every single time. · no names, no profiles, no follower counts, no comments and likes. develop+ · remove ads. · unlock your full mood insights, month and year. · $1.99 / month. develop. is for anyone who wants to notice their life a little more honestly, one photo at a time. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://cbtincpt.com/develop-privacy

Screenshots

Plann4 screens
develop.4 screens

Verdict

The call

Plann and develop. are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Plann sells 11 in-app purchases, starting at $3.99 per month and develop. sells 1 in-app purchase, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Plann ships an update every 3 weeks, develop. every 2 weeks. The most recent releases landed on October 13, 2026 and October 5, 2026 respectively.

ScorecardNo meaningful differences
Plann versus develop.: the parameters behind the verdict, then further details
ParameterPlanndevelop.
PriceFreeFree
Rating4.7 (16K ratings) — better—
Positive reviews45.6% of reviews—
Number of ratings16K — better—
Update frequencyEvery 3 weeksEvery 2 weeks — better
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS14.0 — better15.1
Further details — not scored
Size256 MB40 MB
Age rating4+17+
DeveloperLinktreeEmily Willis

Bugs and requests

Plann

Reported bugs

3 issues
  • Accounts randomly disconnecting
  • Scheduled posts not publishing
  • Hashtag sets disappearing after updates

Requested features

4 requests
  • Add landscape view for iPad
  • Improve hashtag management and suggestions
  • Allow reposting of others' content
  • Integrate more social platforms beyond Instagram

develop.

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Plann

Subscriptions11
  • One Account$3.991 Month
  • BASIC$5.991 Month
  • One Account$8.993 Months
Show 8 more
  • PREMIUM$11.991 Month
  • Three Accounts$14.993 Months
  • BASIC$14.993 Months
  • Power User7 Days trial$14.991 Month
  • PREMIUM$29.993 Months
  • Build7 Days trial$29.991 Month
  • BASIC$47.991 Year
  • Power User7 Days trial$149.991 Year
1 purchases

develop.

Subscriptions1
  • develop+$1.991 Month

Questions

Is Plann free?
Plann is free to download, with in-app purchases available.
Is develop. free?
develop. is free to download, with in-app purchases available.
Do Plann or develop. have ads?
Neither Plann nor develop. shows ads.
Which is updated more often, Plann or develop.?
Plann ships an update every 3 weeks, and develop. every 2 weeks. Most recently, Plann was updated on October 13, 2026 and develop. on October 5, 2026.

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