VisualRuler vs floormula
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
VisualRuler
Transform any card in your wallet into a precision measuring tool using your iPhone camera. Simply place a card next to an object, and the app instantly calibrates to measure dimensions from a photo. It's a professional-grade measurement solution accessible to everyone.
- Measure from photos
- Uses wallet card as reference
- Instant auto-detection
- Metric and imperial units
- Photo library support
- No special hardware needed
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VisualRuler turns any bank-card-sized card into a ruler for your photos. Place a card next to what you want to measure, take a picture and read real dimensions in millimeters, centimeters or inches. No LiDAR, no AR scanning, no subscription. HOW IT WORKS 1. Lay any standard card (bank, transit, loyalty or library card) flat next to the object. 2. Take a photo, or choose one from your library. 3. Drag the four corner handles onto the card. A zoom loupe helps you place them precisely. 4. Add lines or rectangles and read the measurements instantly. Standard cards are all the same size, 85.6 × 54 mm. VisualRuler uses that known size to correct for perspective, so you don't have to hold your phone perfectly straight. WHAT PEOPLE MEASURE • Furniture, shelves and frames before buying • Boxes and parcels for shipping labels • Clothing, shoes and fabric for online orders • Screens, books, artwork and hardware parts • DIY and craft projects at home or in a store WHY VISUALRULER • Works on iPhone and iPad, no LiDAR or depth sensor needed • Measures from one still photo, so nothing drifts while you work • Line and rectangle tools, as many as you need on one photo • Switch between mm, cm and inches at any time • Save the measured photo to Photos or share it in one tap • A clean Liquid Glass design PRIVATE BY DESIGN No account, no ads, no tracking. Photos are processed entirely on your device and are never uploaded. FOR BEST RESULTS Keep the card and the object on the same flat surface, shoot from above when you can, and make sure each corner handle sits exactly on a corner of the card. For flat objects, results are typically within a few millimeters.
floormula
Measure rooms by simply walking their length and width. Save room dimensions to create detailed floor plans. Organize multiple rooms into a comprehensive layout.
- Measure room dimensions by walking
- Save room measurements
- Create floor plans
- Arrange rooms into a layout
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floormula lets you measure a room just by walking from one end to the other! You capture the length and width of a room and save that as a room. Then you can arrange your rooms into a floorplan.
Screenshots
Verdict
The clearest difference is review sentiment: floormula at 100% against VisualRuler's 13%. floormula also leads on price (Free vs $0.99) and iOS requirement (18.0 vs 26.6). VisualRuler's advantage is update cadence (every 6 days vs every 18 months). On ads, in-app purchases, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
floormula is free to download; VisualRuler costs $0.99 up front. Neither carries in-app purchases, so what you see is what you pay.
VisualRuler ships an update every 6 days, floormula every 18 months. The most recent releases landed on October 21, 2026 and October 27, 2026 respectively.
| Parameter | VisualRuler | floormula |
|---|---|---|
| Price | $0.99 | Free — better |
| Rating | — | 5.0 (1 ratings) — better |
| Positive reviews | 13.4% of reviews | 100.0% of reviews — better |
| Number of ratings | — | 1 — better |
| Update frequency | Every 6 days — better | Every 18 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 26.6 | 18.0 — better |
| Further details — not scored | ||
| Size | 11 MB | 1 MB |
| Age rating | 4+ | 4+ |
| Developer | altaibayar tseveenbayar | Andrew Arrow |
Customer experience
VisualRuler
floormula
Bugs and requests
VisualRuler
Reported bugs
15 issues- Automatic card detection does not work
- App does not detect the card
- App does not measure objects
- Measurements are always the same (8.6cm x 5.4cm)
- Camera orientation issues
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- Numbers of size cannot be changed
- Login screen freezes
- Incompatible with older devices
- App uses cellular data
- App does not work correctly
- Cannot add measurements
- Confusing user interface
- Inaccurate measurements
- App crashes
- App drains battery
Requested features
7 requests- Automatic object detection
- Automatic card detection improvement
- Manual adjustment improvement
- Add ruler and distance markings
- Support upright correction
Show 2 moreShow fewer
- Improve translation
- Flash for better detection
floormula
Not enough reviews yet to summarise bugs or requests.
In-app purchases
VisualRuler
No in-app purchases
floormula
No in-app purchases
Questions
Is VisualRuler free?
Is floormula free?
Do VisualRuler or floormula have ads?
Which is updated more often, VisualRuler or floormula?
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