Comparison

VisualRuler vs floormula

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

VisualRuler

Transform any card in your wallet into a precision measuring tool using your iPhone camera. Simply place a card next to an object, and the app instantly calibrates to measure dimensions from a photo. It's a professional-grade measurement solution accessible to everyone.

Highlights
  • Measure from photos
  • Uses wallet card as reference
  • Instant auto-detection
  • Metric and imperial units
  • Photo library support
  • No special hardware needed
Features
Read full description

VisualRuler turns any bank-card-sized card into a ruler for your photos. Place a card next to what you want to measure, take a picture and read real dimensions in millimeters, centimeters or inches. No LiDAR, no AR scanning, no subscription. HOW IT WORKS 1. Lay any standard card (bank, transit, loyalty or library card) flat next to the object. 2. Take a photo, or choose one from your library. 3. Drag the four corner handles onto the card. A zoom loupe helps you place them precisely. 4. Add lines or rectangles and read the measurements instantly. Standard cards are all the same size, 85.6 × 54 mm. VisualRuler uses that known size to correct for perspective, so you don't have to hold your phone perfectly straight. WHAT PEOPLE MEASURE • Furniture, shelves and frames before buying • Boxes and parcels for shipping labels • Clothing, shoes and fabric for online orders • Screens, books, artwork and hardware parts • DIY and craft projects at home or in a store WHY VISUALRULER • Works on iPhone and iPad, no LiDAR or depth sensor needed • Measures from one still photo, so nothing drifts while you work • Line and rectangle tools, as many as you need on one photo • Switch between mm, cm and inches at any time • Save the measured photo to Photos or share it in one tap • A clean Liquid Glass design PRIVATE BY DESIGN No account, no ads, no tracking. Photos are processed entirely on your device and are never uploaded. FOR BEST RESULTS Keep the card and the object on the same flat surface, shoot from above when you can, and make sure each corner handle sits exactly on a corner of the card. For flat objects, results are typically within a few millimeters.

About

floormula

Measure rooms by simply walking their length and width. Save room dimensions to create detailed floor plans. Organize multiple rooms into a comprehensive layout.

Highlights
  • Measure room dimensions by walking
  • Save room measurements
  • Create floor plans
  • Arrange rooms into a layout
Features
Read full description

floormula lets you measure a room just by walking from one end to the other! You capture the length and width of a room and save that as a room. Then you can arrange your rooms into a floorplan.

Screenshots

VisualRuler4 screens
floormula4 screens

Verdict

The call

The clearest difference is review sentiment: floormula at 100% against VisualRuler's 13%. floormula also leads on price (Free vs $0.99) and iOS requirement (18.0 vs 26.6). VisualRuler's advantage is update cadence (every 6 days vs every 18 months). On ads, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

floormula is free to download; VisualRuler costs $0.99 up front. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

VisualRuler ships an update every 6 days, floormula every 18 months. The most recent releases landed on October 21, 2026 and October 27, 2026 respectively.

Scorecard4 real differences · 6 level
VisualRuler versus floormula: the parameters behind the verdict, then further details
ParameterVisualRulerfloormula
Price$0.99Free — better
Rating—5.0 (1 ratings) — better
Positive reviews13.4% of reviews100.0% of reviews — better
Number of ratings—1 — better
Update frequencyEvery 6 days — betterEvery 18 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad
Requires iOS26.618.0 — better
Further details — not scored
Size11 MB1 MB
Age rating4+4+
Developeraltaibayar tseveenbayarAndrew Arrow

Customer experience

VisualRuler

Written reviews67 reviews
Positive13.4%
Neutral3.0%
Negative83.6%

floormula

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

VisualRuler

Reported bugs

15 issues
  • Automatic card detection does not work
  • App does not detect the card
  • App does not measure objects
  • Measurements are always the same (8.6cm x 5.4cm)
  • Camera orientation issues
Show 10 more
  • Numbers of size cannot be changed
  • Login screen freezes
  • Incompatible with older devices
  • App uses cellular data
  • App does not work correctly
  • Cannot add measurements
  • Confusing user interface
  • Inaccurate measurements
  • App crashes
  • App drains battery

Requested features

7 requests
  • Automatic object detection
  • Automatic card detection improvement
  • Manual adjustment improvement
  • Add ruler and distance markings
  • Support upright correction
Show 2 more
  • Improve translation
  • Flash for better detection

floormula

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

VisualRuler

No in-app purchases

None

floormula

No in-app purchases

Questions

Is VisualRuler free?
VisualRuler costs $0.99, with no in-app purchases.
Is floormula free?
floormula is free to download, with no in-app purchases.
Do VisualRuler or floormula have ads?
Neither VisualRuler nor floormula shows ads.
Which is updated more often, VisualRuler or floormula?
VisualRuler ships an update every 6 days, and floormula every 18 months. Most recently, VisualRuler was updated on October 21, 2026 and floormula on October 27, 2026.

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