EquiTrust Agent App vs MADApp
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EquiTrust Agent App
Access annuity and life product details, new business information, and commission data. Receive personalized alerts to enhance operational efficiency. Requires an active EquiTrust Agent Website login.
- Annuity and life product information
- New business tracking
- Commission details
- Personalized alerts
- On-the-go access
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Your on-the-go access to annuity- and life-product information, new business, commissions, and much more. Timely personalized alerts give you critical information to operate at top efficiency. The EquiTrust Mobile App is for contracted agents of EquiTrust Life Insurance Company. You must have an active login password to the EquiTrust Agent Website in order to access mobile-app content.
MADApp
Manage clients and prospects on the go with this mobile companion to a web-based system. Easily connect with contacts, update details, schedule appointments, and navigate to your next meeting.
- Client and prospect management
- Contact management
- Appointment scheduling
- Navigation to appointments
- Intuitive interface
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The Market Access Direct mobile app can be used in conjunction with your full web-based client and prospect management system. The app allows you to connect with clients, manage leads, view events and navigate to appointments. Users can enjoy an intuitive interface that allows them to easily connect with contacts. Users can also view, set and edit contact details and appointments. When using the mapping feature, it allows users to locate and navigate to nearby contacts, clients, leads and appointments. *You must be a current user of the web-based system to use this app.
Screenshots
Verdict
The clearest difference is update cadence: MADApp at every 4 weeks against EquiTrust Agent App's every 4 months. EquiTrust Agent App's advantage is rating (5.0 vs 4.8). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
EquiTrust Agent App holds the better App Store score, 5.0 against 4.8. Both are backed by a comparable volume of ratings — 3 and 4 respectively.
EquiTrust Agent App ships an update every 4 months, MADApp every 4 weeks. The most recent releases landed on September 9, 2026 and July 7, 2026 respectively.
| Parameter | EquiTrust Agent App | MADApp |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | 4.8 (4 ratings) |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 3 | 4 — better |
| Update frequency | Every 4 months | Every 4 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 12.2 | 11.0 — better |
| Further details — not scored | ||
| Size | 29 MB | 83 MB |
| Age rating | 4+ | 4+ |
| Developer | EquiTrust Life Insurance Company | Market Access Direct LLC |
Customer experience
EquiTrust Agent App
MADApp
In-app purchases
EquiTrust Agent App
No in-app purchases
MADApp
No in-app purchases
Questions
Is EquiTrust Agent App free?
Is MADApp free?
Which has better reviews, EquiTrust Agent App or MADApp?
Do EquiTrust Agent App or MADApp have ads?
Which is updated more often, EquiTrust Agent App or MADApp?
Other comparisons
